This series of articles are going to be about a site redesign. While I am not a designer, and some say I am a hack programmer, I have been around the web enough and been a member of quite a few top notch teams on redesigning small sites to very big ones. And trust me [...]
Category > MarketingExperiments
Landing Page Optimization & MarketingExperiments
Last spring I attended the 2009 Omniture Marketing Summit. By chance, right before I left, I noticed there was a landing page certification program being run by MarketingExperiments (associated with Marketing Sherpa). Those of you familiar with the MarketingExperiments formula and principals know how this program works. And when I attended the conference and spent [...]
