About 10 years ago I picked up a copy of Don’t Make Me Think by Steve Krug. It is by far the simplest bible-like book of user interface design. The principle of this short read is simply creating web page layouts that meet common ways people are used to using the web, and you will [...]
Category > User Interfaces
Anatomy of a Redesign – Pre Article
This series of articles are going to be about a site redesign. While I am not a designer, and some say I am a hack programmer, I have been around the web enough and been a member of quite a few top notch teams on redesigning small sites to very big ones. And trust me [...]
Landing Page Optimization & MarketingExperiments
Last spring I attended the 2009 Omniture Marketing Summit. By chance, right before I left, I noticed there was a landing page certification program being run by MarketingExperiments (associated with Marketing Sherpa). Those of you familiar with the MarketingExperiments formula and principals know how this program works. And when I attended the conference and spent [...]
