About 10 years ago I picked up a copy of Don’t Make Me Think by Steve Krug. It is by far the simplest bible-like book of user interface design. The principle of this short read is simply creating web page layouts that meet common ways people are used to using the web, and you will [...]
Author Archive > dgudema
How To Write A Strategic Online Marketing Plan – Part 3
Part 3 – Prioritization In the Online Marketing Plan!
If you are reading this article, you may want to check the first two parts here:
This is the first article in the series on writing a strategic online marketing plan
This is the second article in the series on writing a strategic online marketing plan
The more I think [...]
How To Write A Strategic Online Marketing Plan – Part 2
In my first article on how to write a strategic online marketing plan, I discussed some basics of the areas of online marketing you may want to consider. See the list below. What I am saying is that you should not apply online marketing to every business in a cookie cutter fashion, and the other [...]
Social Engagement by Google Analytics
Noticed today, and it has been a few months since they have planned, a new social engagement tracking feature in Google Analytics. This is interesting, because there has not been a new feature in Google Analytics in quite a while. There is a good overview at Search Engine Land here if you want to see [...]
How To Write A Strategic Online Marketing Plan – Part 1
I was working with a client recently who had brought me in to discuss several aspects of their online marketing program. The big issues when I arrived to chat with their team was what are you doing currently and what is your plan of attack? This company had not actually formally created a plan, and [...]
Web Feature Discovery Process – Part 3
This post is the 3rd post about the Web Feature Discovery Process. If you want to read all three articles, click here, to start with article 1, and click here to get to article 2.
So far in this series of articles, I have described dealing and identifying Assets and dealing with People, the two [...]
Web Feature Discovery Process – Part 2
This article is the second part of 2 articles on the Web Feature Discovery Process. You probably should click here and read article 1 if you are here for the first time.
Ok, so you have finally figured out the key assets and are starting to go down the road of making your new web feature [...]
Web Feature Discovery Process – Part 1
Not that I am any bit an expert on web features, product management… and not that I know something that anybody else couldn’t figure out, but I am somewhat obsessed with the website “feature” development process, especially when it comes to overlooked, under-estimated, misused assets. This blog entry is about how I would go about [...]
Learning is Earning
Learning is Earning are my thoughts on why you get an MBA compared with just going out and starting a business.
Silicon Valley, NYC, Boston or Fund Bust
Synchronicity seems to happen in 3s. You hear something once, then you hear it again. When you hear it a third time, you may want to listen up. Maybe the world is trying to tell you something. Three times in the past 2 weeks either a person or a short video stated bluntly that you [...]
