Using #Gmail like the Old Outlook

Did you know you can send and receive email as any email address you want through a single Gmail account?

I have been a user of Gmail since the moment it went live around 2001 or so.  Over the years apparently Google added and added tons of features in Gmail and I just got behind the times.  So about a year ago when somebody told me that I could easily set up my additional email addresses through Gmail, I was very pleased.  Who wants to login to that system or this system.

Yet, over the years I keep running into people who either tell me they feel they have to use either Microsoft Outlook or Thunderbird or other email programs that are often desktop for email consolidation and using one system.

So, whenever I point out to people that I use a single gmail account for all these email addresses, they always ask me how?

In fact, even though I see myself as a tech savvy person I often miss some of the details as well when setting these things up. For instance I had only set up the outgoing email or what we call the SMTP version of my email on Gmail and not the incoming.  What I had done for incoming was set up forwarding at the hosting company.  But it turns out this is not the only way this can be accomplished.

So, here is a site that explains exactly how to set up each of these processes:

http://www.brandrevive.com/how-to-use-gmail-for-your-godaddy-email/

You will see two scenarios.  You have to follow these instructions for both scenarios to set up both incoming and outgoing emails on Gmail.  What I find the best part of this is setting up emails I receive to be from specific domain names and you make a choice of who you want to send as…

 

How To Respond To New Ideas?

Recently I had to remind my long-term speed dating partner Vince (Pre-Dating.com), after covering a new concept that my team wants to try, that we are “old” guys and that we really may not know much of anything when it comes to deciding what is a good idea or bad idea.  Let me first preface the word “idea”.  When I refer to an “idea” in the Internet space we are mainly referring to a new business, a new website, a new mobile app, hardware, a new start-up company, or a new conceptual technology thingy that actually does something.  Actually the words he used were “But I know what I like”.  And those words to me don’t mean anything because what we like or think we like may only lead us to a big mistake.  Trust me, what we like will not exactly work for everybody, or even a small group of the mass market.

What WE Like May Not Mean Anything

To work with entrepreneurs with new ideas, you have to leave your ego at the door and be an open book.  So, when a few weeks earlier a young entrepreneur with a new concept wanted to sit with me and discuss his new Web & Mobile App, after hearing his pitch I  sat thinking to myself, “Wow, this is a dumb idea, this marketing plan won’t work, and this logo and business name does not work for me.”  So what did I do?  I sat there and just bit my tongue.  Just because I think it is bad or wrong, does not mean I am correct.  I may be right, but it may not matter.  The question is how to dish out the mentoring and get them to a point that you are helping and not being a jerk.

The Weekly Meetup & Mentoring

At least once a week an entrepreneur or a person I meet at Caffeine Spaces wants to sit with me and discuss their app.  It may be just a concept not yet on paper, or a full blown application especially if it is in the Dating space, Social Networking, Education Space or areas I have been exposed to.  I always take the meeting.  And I have to force myself to sit and listen.  This is not easy, because those who know me, know that I typically cut people off when they are talking and just start saying my own ideas.  I have to cut that out and buckle down to get the gist of what they are trying to get across.  Listening is really mentoring.  Giving some rational tactical advice on Next Steps is the answer.  Everybody is in a certain stage of development.  If they don’t have their one page Exec Summary or a Pitch Deck, that is where they need to go next, especially if they want to raise capital or just bring on partners or customers.

Small Steady Improvements

I also had to remind Vince that an idea is just an idea.  Conceptually any idea can be developed into a lasting entity or business, especially if the concept is tested.  Vince had this one business venture we talked about where he had failed to gain critical mass, and we discussed a little bit of why it failed.  He felt his “vision” had not been accepted by the market.  Basically it was a $400 bootcamp about how to start-up a company.  It was in fact a $20,000 value over 2 days, like getting an MBA shoved in your head.  He had lost a lot of time developing this concept creating the materials and felt people were not willing to pay for the whole shebang.  Well, the issue was simpler.  He did not have to spend 6 months on creating a monolith and start-up people don’t want to spend $400, they have a hard time parting with a $1.  So he should have tested the concept and broken it down into small pieces and gotten a web page up and running and just made small improvements finding his way towards success.  That is how you have to approach this business.

“Investing in the Internet is similar in a way to investing in a farm”

Read this great quote by Technology Pioneer Yossi Vardi.  Essentially you have to look at Internet related ventures like you do farming.  I have to remind all the people I meet with new ideas to think like this and to sell themselves this way.  90% of the results of our Internet ventures will take 3-5 years to show results.  And of that amount, many may fail, but many will start to come to their own if we continue to make those improvements and pivot and correct the mistakes we made at first.  It will always take time.  The start-ups that were overnight successes showed some progress, but event those are on a 3 to 10 year time frame till profitability and success.

South Florida Venture (Improbabilities)

There is a disconnect in South Florida between venture capital and new start-up ideas, that are not experienced in larger cities around the country with a great Start-up community.  And event he angel/venture guys around are not willing to wait.  They need to show results now, and always want results to be on the table.  Real dollars, real traffic and real databases are how we speak and work in South Florida, and that means there will never be a Tumblr, a Twitter or a Google produced out of South Florida.  You need the patience and the capital up front.  We are forced to make immediate decisions on how our businesses are built in order to bootstrap everything, and when you get some financing it is a dribble if you are lucky.  This is hopefully changing.  My answer to a lot of young guys are great idea, maybe you should move to New York or San Francisco.  Would love to change that, and things are changing, but not soon enough.

Web Feature Discovery Process – Part 1

Not that I am any bit an expert on web features, product management… and not that I know something that anybody else couldn’t figure out, but I am somewhat obsessed with the website “feature” development process, especially when it comes to overlooked, under-estimated, misused assets. This blog entry is about how I would go about discovering features and services and solutions towards increasing website traffic as well as finding new profitable directions and increasing conversion rates. I am going to give a few examples, mainly from my experience working on a site like Whois.net (which is far from maximized; as far as I know they have just started the process). But first, before I describe the process to develop these features and new products (aka, the old product management process in a new era), first we have to understand the lexicon of the web feature discovery process

Assets

Assets are virtual and sometimes physical things that an organization or company owns and manages. Examples are domain names, websites, email addresses, segmented email addresses, unique site visitors, pageviews, sms, twitter accounts, Facebook and LinkedIn, Persona of the visitors (how can we break up the kinds of visitors based on background), programs and applications, patents, copyrights and internal resources like people. Oh yes, even people are assets. These assets have a value and if you don’t put a value on these assets, you are making a mistake.

You need to start the web feature discovery process by working with asset value and not revenue, because while most everything in marketing is revenue based, the overall value of what you are building towards (ultimately revenue) may be determined by the value of the assets, and assets may ultimately determine long and even short term revenue. When I say assets, many technology and marketing execs would often give me a blank stare, like they have no clue what I am talking about. (I can only chalk this up to the fact that asset value is not how they are compensated, so don’t blame them, blame the boardroom for not keeping up with current valuation measures!) But what is going on in the start-up world, whatwe can call the modern world of business, is a whole new world of asset valuation. And if your division created a website worth $20 million that only made a net income of $100,000 a year, maybe it is time to sell it and take the profits…

The second thing to know about these virtual assets are the more detail you know, and the more they are optimized, the more valuable the assets are worth. We are in a world where websites, domain names and other assets are sold off to make some cash. So, don’t overlook asset creation vs. revenue creation. They now go hand in hand. 20 years ago you would think I’m a loony bird, but the world has changed and companies do sell stuff. At my last firm they did sell assets, except not after we maximized them, but after they personally devalued them.

Often a firm may be collecting email addresses. I say “may”, because some out of the way places don’t. Good luck to those outfits. If most organizations just knew 10 things about these email addresses, what people were interested in, or simple things like their first and last names or where they are located, the asset value of the list may be double or triple the value. Add more detail detail like age, demographics, what they like, who they like, etc and increase the value further.

How do you value these assets? My way of valuing them is simple. If you were to take them away and wanted to get them back, how much would it cost you? For instance, and I am often going to use Whois.net as an example, because that was the last large site I worked on. The Whois domain search site got about 2 million unique visits a month. Now the company saw no real value there because they had a hard time understanding the relationship to their sales, but when I asked execs how much would it cost you to buy 2 million visits a month by buying the PPC (Pay Per Click) words “Domain Name” and “Hosting”, it would have cost them a minimum $2 million dollars a month budget and therefor, just the traffic was worth $12 million a year or $36 million over 3 years. It’s a bit of fuzzy math, but going with “remove it and try to reacquire it”, is a great way to get them to understand. The reason most don’t understand is they typically don’t sell assets and are graded on revenue…but is that really what this is all about in the end… Because if you make something worth millions maybe the asset sales is bigger than any revenue you would ever be able to generate.

So start the process by doing an inventory of assets. First day on the job and you want to make a new web features happen at your web company, start by finding out the basics. What domains do we own? What websites do we run? What are total number of email addresses? How many visitors to each site? How many segments are we catching from customers in the email area? How many members? How many orders? How many skus? How Many? What? Where? Why and How? Get this information down on paper, because this information is the foundation for new and improved services.

Champion

Leaders, execs, people who have an idea, guys in the company basement, people on the customer service lines, MBAs with a business plan or just a lonely CEO with an idea are champions of web features. This means that somebody has to believe in it and want to make it happen. A group of people may want the features to happen, but a person has to ultimately answer and stand up and say I am the product champion. Groups don’t champion stuff, individuals do. This is one of the critical mistakes made by corporations, to think that a group of people will decide by committee ultimately what a web feature will do and how it goes is a big mistake. Not that web features are made by a dictator, and if the champion is a dictator, he probably will fail. If he is a benevolent dictator and listens well, it will succeed. Funny thing is this champion can not be limited to execs with great salaries and titles like VP, Director, CEO, CIO, CTO, BFD or Founder. A champion can and should be everybody. That is what makes companies succeed, not a special group who say only we do the thinking. It can and should by anyone, including employees, shareholders, customers, husbands & wives, sons & daughters, friends and the UPS man. Champions need support and guidance and promoters from above, below and sideways. Being a champion has its risks, as I’ve learned and you can get burned by being the champion or you can get the accolades and make it happen. You can even make it happen and not get the accolades, but then you would have known inside you made it happen. So it does not matter! Money comes later, first comes action!

Little Trees

Years ago we used to pay to plant trees in Israel. And then years later when I visited Israel I got a chance to see those trees grow. In order to grow a tree, a big tree, you have to plant seedlings or small trees. This is where many execs lose their patience and understanding of the product management process. You have to test, test and test again these little trees in order to find a big one. Ok, if you don’t get the tree allegory of ideas, you may be missing the point. Where do you find these little ideas? Somebody recently said, “Dan’s An Idea Guy!” That is not true. I am not an idea guy, I am a guy who listens and hears other people’s concepts and evolves them into ideas. There are ideas all around us, if we would take the time to just listen and sort through the data. Remember, the assets… Just doing an inventory will start to flesh out these little trees or concepts or ideas. One thing I always did at these companies is walk around and chat with the various people in the business. They have ideas. They know what may or may not work and though they don’t know how to implement, they do know something they are not telling everybody. Often its something in the business that bugged them for years that they want to share.

Sharing

Never thought the web feature discovery process would come down to sharing, but learning to share, something my 3 year old has not yet mastered, is the key way towards finding those little trees. People need to get together and chat and think and find answers. These answers are something somebody read somewhere. A company environment where people don’t share their thoughts is a place that will never flesh out new concepts or web features. Look at Google, they are actually asking for the ideas and look what they have produced. If we want the rest of corporate America to be successful on the web, they better listen up and start to share. Like I said earlier, it is the champion that takes an idea and makes sure it happens, not the product management guy or gal. The product management person should be the facilitator and not the creator in the end. Listen and learn, not ignore and complain. Sometimes doing your job requires less not more of giving and taking. Learn from your childhood and share. The secret to sharing is giving of oneself. If you can not give to others, by give I mean tell people something about yourself or your ideas, you will not be able to acquire ideas. The sharing has to start with you.

The Other Guys

Now this is the easiest way to find those things that people have not thought of and get the real brainstorm on what is happening in the market. You actually need to go off and look carefully at the competitors. This is not about mimicking people, this is about concept development. You see a feature on another competitor and you grab it. Fine, but you not only have to take it, you have to own it and therefor it needs to come from you in a new way. What I ended up doing for my Whois.net thesis, which you will read about in my other blog articles on Domain and Whois Tool searches. This meant locking myself up and reading through 500 websites. From this exercise alone I ended up with a dozen new products and features for the Whois.net site. No rocket science involved here. It is simply looking and learning.

Integrative Strategic Thinking (Aha Moments)

Once you have all this data in front of you, such as the assets, the new ideas from those around you, and the competitive information, you now start to see things from a different level. At this higher level, as you look holistically at information. You can start to piece together stuff you did not see originally in just the assets. For instance, when I looked through and discovered that Whois.net did not allow international domain name look-ups, I knew immediately this was an important issue. The importance was simple enough. If you increase upon (extend) what people already like, you will probably have success. They used to call it product extensions. This is where you take a product that is already successful and you add on a new feature or extend the product to new areas. Not a high risk activity. For Whois.net, international domain name traffic look-ups blew out the traffic, automatically doubling it in six months and it tripled and quadrupled traffic over a year. Just satisfying people with stuff they already wanted is easy. However, what is easy to do, is often not seen by the blind. And when you are busy in a high end corporate product management job, you are blinded by the requests from above and from the sides.

Stats and Prioritization

What did I do with the 500 websites I viewed in my these on Whois searches? I came up with a scientific approach to figure out what feature was important. Most of you who read this probably prioritize every day. I rated each feature by value (yes a monetary value), ease of implementation, where I found it, as well as the monetary value of the websites I reviewed. This review process was not about money, it was about assets again. What I focused on, was how do I get visitors to this site, not on how do I convert. I was leaving conversion and selling at this point up to marketing and sales. That was something they knew how to do pretty well. What you need to as a good champion is to understand the data beneath the hood and how to use this data to make a point. Prioritization and hitting low hanging fruit are extremely important ways of working as well. We are in an impatient world, where execs don’t have the time or energy to listen unless they are just seeing the cream of the crop. Maybe they shouldn’t know everything till the time is right. Sometimes companies kill a product or project the first time around because it failed. That does not mean the second time it will be the same.

Learn From Your Mistakes

Organizations that learn from their mistakes and take actions the second time around to make things right are rare. Most organizations bury a concept that has failed and when it is mentioned again by an newbie, the newbie is crushed with the notion that “this has failed here”. This is a big mistake. Failure should never be viewed as a doorway an organization can not go through again. It should, however, be the shining example of how not to do the same thing, the same way. Failure should be used as a way to understand what to do right next time. Like a pyramid, building upon their knowledge, great organizations store this learned mistake information and use it positively going forward.

Leapfrog

One of the concepts I learned while working on a well ignored site like Whois.net was if you are so far behind the competition, it is sometimes worth it, to not mimic, but rather take a leap of faith and go for something greater, different, in a way that competitors would never do. Why won’t they? The competitor has already made their product or web feature decision and taken the current path. If they are leaders in the market already, it will take a lot for them to change. This leap of faith may be something like give it away for free, or combine it with something new or offer something completely different or in a way that is easy to identify but not the same. Simply cookie cutter mimicking is a nuisance on the web. Who wants to go to Bing, when Google does it so well? Why would I ever do that, other than Microsoft has figured out a way to trap me when I load the next IE Browser? Now if Bing did something so different, so incredibly well done, it would make sense. If they were better on an Ipad, sure. If they were better with voice search, sure. If they were bettter or different…it would matter. Making it matter means being different not the same. In the case of Whois.net, I was determined to make the site a competitor with Sedo, the domain auction house, except my idea was to make it a free place to buy and sell domains. Sedo is not free. This is the kind of leap that makes a difference.

Hopefully this blog entry got you interested in discovering a new web feature… I will continue this blog entry in Part 2. Click Here to go to Web Feature Discovery Process – Part 2! And it turns out there will be a part 3, which I am currently working on.

How Many Uses Can Evernote Have?

Since listening to Guy Kawasaki Tweet (Another plug for Guy! Guy you have to follow me @dgudema for that one!) on about Evernote.com, I have been intrigued enough to start using Evernote, and after a while I came to the conclusion that this is a pretty good solution for virtual postit notes.

How Does Evernote Work?

Basically Evernote is pretty simple in what it accomplishes and that is creating virtual notes. I have annotated this in another article. Simply put you can store your bits of information like a postit, except virtually online. You can pull up these notes by tagging (a kind of categorization) and view them like square notes or by Detailed view. You can store HTML based notes (like URLS of websites) or you can store images or audio. And of course you can access this from an iPhone and I believe several other phones, which is the killer app part of it. Is it rocket science? No, in the complicated world we live in. Does it do the job well? Yes. That is all that matters.

How have I used it so far?

Personal Notes At Conferences
Personal Notes About Events
Personal Notes About What I have to do
Personally What I Have Done
Where I Need To Go
Website Addresses (so I can easly copy and paste them)
Comments About Websites
Pictures of homes that I am considering buying
Notes about homes that I am considering buying
Insurance numbers for the next hurricaine
Insurance numbers for the doctor
Some login info for obscure sites I don’t visit often
pictures of friends that I want to keep in a safe place, not just on the phone
Gifts that I want to remember to buy people
my wedding anniversary
my sons birthday
my sons friends names
tasks for my businesses
EINs and other business numbers, accounts
phone numbers
stocks I am researching or want to buy
Big Reminders

I guess Evernote suits me well because I don’t actually do well with the conventional calendaring that I also have in Outlook and in Google. Also not a replacement for Google Bookmarks… If you are a free spririt and use the physical notes that are all around you PC, then this is the place for you.

Evernote To The Rescue

I have been listening to Guy Kawasaki tweeting over and over again about Evernote. What is Evernote, at http://www.evernote.com? Evernote is simply the equivalent of 3M Sticky Pads, except virtual. As far as I know there probably has been many attempts since the Internet began to do something like this, from Yahoo calendar, to Google Docs, to login and reminder services, even eVite. And there probably is about a dozen competitors out there, that I don’t know about. Recently there has been a bunch of companies with Disk Space available, sometimes for free (for a period or size), but Evernote is different.

Why is Evernote different?

And just like Guy Kawasaki has been pointing out, they do it better, simpler, make it more available, and useable. And like many Internet products out there, there is a free version. The basic features rock! I will just throw them out without looking carefully. The fact that I can remember them is pretty cool. Meanwhile I bet you there are competitors with a thousand more features, but this company seems to put them together in a way that is comprehensible.

1. Access

You can access Evernote over the web or through a mobile device, such as the Iphone. Since I am an Iphone user, it is like the perfect app for the perfect device. So when I create a new note for myself on the Iphone, I can easily find it online.

2. Free

Did I mention this service, the basic service is free, up to something like 500 megabytes.

3. Types of Notes

Not just one type of note. You can create text, html, picture notes, voice notes, even a series of pictures. Wondering if they store video too. If they don’t they will.

4. Tagging

Not that this is too critical, but they allow tagging, which means you can easily annotate and find your notes, if you create a thousand of them.

5. Date, Time, Easy Create, Easy Save and Listing vs. Thumbnails.

These are the basics that you would expect from a great service. The UI is easy to navigate, easy to use and basically makes life easy to work with.

Lots of times with these free apps, I would give them a try and then quickly abandon them. Not Evernote. It seems to have staying power.

All this said, and I have been using it for several weeks and still finding new uses. Let me give you some of the uses I use for (just like the sticky pads on my desk, in fact I am using less sticky pads than ever before because of this). I reach for my ipod and create a note, not a postit… Beware 3M, your virtual equivalent is at the door… Some of the uses, tracking and notating information about my refi, keeping dates and notes like anniversaries and birthdays, tracking information like my insurance account numbers, things I mean to do, things I have to do, things I want to do, things I did and want to remember, even things I don’t!

Just go to http://www.evernote.com and start it up. I would recommend using the Iphone, though they are supporting other smartphones.