New #startup book #Names about choosing a venture name

NamesFrontCover2
This week, I self published my 3rd book about Startups called “Names”.  Names is about how to come up with a name or brand for your startup venture, my theories on why this name or that name works, and specific guidelines on what to do and what not to do.  There are 4 key measures of a great name.  Those measures are Memorability, Familiarity, Personality and Does It Say What It Is.  If you score high on all 4 you have a great name.  But a great name simply has one higher measure and that is can people remember it a minute, a day, a month or a year later and recall the name.  This trumps all other measures.  If they can, you have a winner.  To buy Names, you can find it on either Gumroad, CreateSpace.com or Amazon.com as a physical book or eBook.

To buy the book Names as a PDF on Gumroad, click here:

https://gum.co/nameventures

or buy it right here:

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To buy the physical book Names on CreateSpace, click here:

https://www.createspace.com/5145820

You can also find it on Amazon.com for print and eBook:

Buy the book on Amazon.com for Kindle or Print

Thank you and for all who have supported me in the past.  Have a great day and keep on reading.

Dan Gudema

 

Anybody Can Publish A Book Through CreateSpace.com

They have made it very easy to publish a book through Amazon these days.

How do I know?  I have published 3 books in the past year, and I have a new book about to be released about startup names. To get on my book list to get a FREE Ebook to be released soon about coming up with a startup name click here: http://www.startuppop.com/about-us-2/

Amazon at some point purchased CreateSpace.com.  I have used CreateSpace.com to publish 3 books for free over the past year.   Yes for FREE.  I heard today from a friend that somebody paid thousands to publish their book.  You can pay thousands, even in CreateSpace.com.  But you could just as easily do it for nothing.  That is a personal choice.

Most anybody can do it who is the least bit savvy with websites, Microsft Word and graphics. We have used http://CreateSpace.com to self-publish my books. You can go there now and start the process of self-publishing.  Trust me, it is no big deal!

The problem is while it is very easy to publish a book, it’s still work to write one.

Writing is something that you desire to do.  If is a chore, then stop reading this article now and go golfing. It takes time to write obviously and it could be hard for many to write.  Only writing can make you a better writer.  That’s why I tell people to write a little bit each week or day.  This blog is just a small piece of writing I am doing out of a larger body of work I have been working on.

Being able to write well; that alone is a big barrier.  You can overcome this by writing a blog or even leaving me a comment on this article.

Other people who want to write tell me they don’t know exactly what to write about.  That comes with time and patience.  Write a bunch of blog articles and you will see a pattern to your writing. And that is what you will write about.

Most people want to read books that are well written and on a subject they are interested in.  Start off with writing a book YOU would want to read yourself. That is the best book for you to write.

There are easier and easier ways to accomplish writing a book. As one friend of mine pointed out, he no longer hand writes his books, he simply dictates them. So if you are good at talking that is one way to write your book, speaking it right into your SmartPhone, where it gets perfecting translated!

And writing a book just to have it on your shelf to hand to a new client as a financial only deal is not that impressive anymore (most anybody can do that!)  Well, let’s just say, that there is something about writing in general which is all about honesty and transparency.  People are great readers and they know if the writing makes sense and has an impact!  If you are simply writing a bunch of rules in a book to show you are an industry expert and the book is less than 30 pages that you could easily read on some website out there with a Google search, well, maybe that means you need to dig in and rethink your whole reason for writing a book.  Maybe people will see right through that.

I had started out in 2007, blogging away just like in this Linkedin post.  I had written about 100 blog posts between 2007 and 2014.  For my first book, I took the best 20 that revolved around a single subject, Startups, and put them together as a book.  Sounds simple, right. Well, I still had to work hard at editing and making sure the book made sense.

Now, you may be thinking to yourself, “why in god’s name would I want to write a book”.

Well, after a friend recently recommended Authority by Nathan Barry http://www.goodreads.com/book/show/18070394-authority, I am seeing the light on how writing can be the path to many things, the most important of which is making a living.  He points out that you can become an expert in your field even though you did not start out that way.

Just writing about a subject will make you an expert at a subject over time.  Eventually you will become an authority!

It will get you gigs/jobs, you can accomplish a life-long goal, you can get your point across, you can heal some souls, you can heal your soul, you can free the truth, you can confuse and conspire but most of all you can help people.

But one thing in Nathan Barry’s book that really struck me is how he focused on becoming an “Authority”.  When you become an authority on a subject, then you can write and sell your work and make a living as a writer.  I get that.  It makes sense.

Writing to be an authority is very different than writing a novel or screenplay. Those are creative works.  To write a non-fiction book, you may desire to reach out to become an authority or maybe not.  Barry goes even further to suggest honing in on subjects that can make other people a living.  Teaching people how to make money through your book, whether it is tech, financial, marketing, self-help or another method is part of being an Authority on the subject.  Obviously you could write a book about most anything, but helping others help themselves is an excellent place to start.

I am going to do a series of blog articles about self publishing and take you step by step through the process.  So please get on my list so you can read about my next series of articles.

Once again if you have not gotten on my email list at StartupPOP.com, please click this link http://www.startuppop.com/about-us-2/and add yourself to this email list.  I will be giving away one of my Kindle version/Ebooks for FREE in an upcoming email if you get yourself on this list:

http://www.startuppop.com/about-us-2/

Have a great day and start writing your book today.

Dan

4 criteria for choosing a #startup name

If you are about to create a new startup this is just some food for thought in choosing a name.  This article was published in Linkedin.  But curiously, I was checking on the google search engine and noticed it was not indexed.  So, I am going to write a series of articles about how social media technically functions.  This article is not just about names, it is a test of social media.

If you are creating and consulting to startups then I would recommend my book when it comes out.  To get on the list to receive the email about my book being released, simply go to StartupPOP.com and get on my email list.

So here is what I cover in the book from a very high level perspective.  I have come up with 4 criteria that let you know a name is below average, average, great or amazing.  If you only hit 2 of the 4 don’t despair, you can make the world love your name anyway, if you have enough money!

1. Memorability

If you tell somebody the name of your startup and 2 minutes, 2 hours, 2 weeks, 6 weeks or even a year later people remember the name, that means it is memorable.  There is no exact science to this. Some names are just more memorable than others.  You will have to read my book for examples.

2. Familiarity

If you tell people the name of your startup and they say they have heard of it or that it sounds familiar, you have accomplished the second criteria.  I will give you a hint.  If your name sounds like something already, it helps.

3. Personality

Does the name evoke emotion, humor or seems to have a personality to it, then that is the fourth criteria.  Names with no personality are not as easy to remember.

4. Says What It Does

This is the old standby, does the name clearly indicate what the business is about.  This can be simply the name says it or it alludes to what it is about.  Not having anything about what it is about is ok, it just means you did not hit this criteria.

Get all 4 name criteria in a name and you have a Yahtzee of a name. It is not easy.  Most people settle for average product names that only do one of this 4 criteria.  That’s ok for average products…  Stand by and buy my book about names when it is released by the end of the year.  Once again come to StartupPOP.com and sign up to get on my mailing list so you can find out when the book will be released.

If you would like to read more writings or comment on this article, best to do it on Linkedin here: https://www.linkedin.com/pulse/4-criteria-choosing-startup-name-dan-gudema?trk=hp-feed-article-title-publish

By the way, if you are in South Florida, we are running a Tech Startup Pitch Event on Tuesday, December 8 at 6pm.  We currently have over 110 RSVPs and growing. This is a link to that event: http://www.meetup.com/Boca-Raton-Tech-Start-ups-Meetup/events/226038039/ if want more information.  If you sign up before December 4th, the event is only $5.

Have a great day.

Dan Gudema
dan@startuppop.com
http://startuppop.com

StartupPOP Roadmap Book

In 2014 I wrote a book that is on Amazon called “Thinking Like a Start-Up”.  In 2015 I wrote a second short book on “How to give an elevator pitch for Tech Startups”.   I recently finished my third book, which I have not yet published about coming up with names for your startup venture.  As soon as this book is finished, I will let the tech community know about it.

Now I am starting to write a book about the Startup Roadmap.  I refer to a road map as a way to plan out your startup venture.  For startups, especially first timers, this is a critical planning task.  If you are interested in learning more about this book, following StartupPOP in general or want to know when this book is finally available.  Would love to find out from people if I should release chapters along the way on Medium and Pheed, independent publishing platforms.  If you think so, then let me know at dan@startuppop.com.  These chapters will be rough draft copies and will not be the exact final book chapters.

 

http://www.amazon.com/s/ref=dp_byline_sr_ebooks_1?ie=UTF8&text=Dan+Gudema&search-alias=digital-text&field-author=Dan+Gudema&sort=relevancerank

Published My Second Book About Start-ups

This morning, February 23, 2015, I published my second book entitled “How To Give An Elevator Pitch For Tech Start-Ups“.  The book was self-published through CreateSpace.com, an Amazon.com company.

This book comes from my experience running tech start-up pitch events over the past year at DSXlabs.com at The Greenhouse in Boca Raton.

If you are interested in buying a copy, it is as simple as going to Amazon.com and searching for “Gudema”, my last name.  You will see both my first book and my second book to be purchased together.

Contact me if you are trying to publish a book and need any guidance to the CreateSpace.com process.

Publishing Your Own Book For Free (For Real This Time)

This morning I published my book Thinking Like A Start-Up!  It is available in paperback form for $19.95 before a discount and for the Kindle for $9.95.  The book is about 214 pages and has a lot of thoughts about start-ups.  It is meant for start-ups but also corporate IT and product management professionals.   You can click this link to go buy my book on Amazon.com.  I promote you to do it.  I also promote you to write up a bang up review and give me 5 stars on Amazon.com.  Now if you are my relative or a good friend, this is a given.  If you are just by chance reading my blog because you randomly found it, then please read my book and give it whatever review you want.  I am just happy you have heard about my book.

I think it is a pretty good book.  You can beg to differ.  Does matter much to me.  Most important to me is getting a few sales and getting the book out there!

On October 21, 2014 I wrote a blog article about how to publish your own book for free.  In that article I mentioned a website called Createspace.com, which is a subsidiary of Amazon.com, where you can publish your book. I have heard of a dozen of these sites out there, but if you are going to do it, Amazon.com sounds pretty good to me.   This article will show how I went ahead with publishing my book, despite a bunch of negatives.  And at this point, my Amazon.com book is now available, as of this morning, and I actually saw 5 sales in the royalty report.  I am actually making $67.25!  I am ecstatic.

When They Say Something Is Free, You Know There Is Always A Catch!

What I did notice along the way is you can pay for expertise and services.  I just decided to skip these add-ons.  Createspace.com has a service where they will make a cover for you for, for example.  They have paid services where they will edit your book, carry out design services, publicize and market your book and various other services.  I would believe these services are excellent.  But I was determined to publish my book for free!

The Negatives

I would say the biggest negative is my book is pretty plain and simple.  If you look at comparable books, they have nicer covers.  The other books have cooler graphics.  They probably have much better, nicely edited writing.  I did my own editing and proofing.  So it may be ugly in parts. But the biggest issue I ran into is I did not pay for Kindle conversion services.  So, when I looked over what happened in moving over the documents to the Kindle version is the book is pretty unreadable.  This was mainly because I did not put in the time to do the Kindle conversion properly myself.  I just took the print version in a word .doc form and jammed it into the Amazon Kindle site.   I also realized late in the process that I probably should have printed the book under my corporate name, not my name personally.  So, you will notice when you buy my book, I, Dan Gudema, is the publisher.  This may seem a little unprofessional.

You Pay For Professionalism

Another issue I ran into is I decided late in the game to add these quotes and quips to each chapter. When I showed this to my cartoonist friend, he wanted to create graphics for the book.  A week later, I called him and he confirmed that it would take him at least a month or 2 to create these graphics.  Even he said, well why don’t you just publish you book today and we will add the graphics later on. Sorry about that.  My first version of Thinking Like A Start-Up will not be that nice…. but there is always going to be a nicer edition 2 out.  Finally, another weird issue I found out about at the last minute is Createspace.com will not publish your ebook or Kindle version.  I had to go to http://Kdp.amazon.com and it almost felt I like was starting over with the process, which did not make a lot of sense to me.  I may be adding another article covering exactly step by step what to do with the Kindle version, because it was a bit rough, and what came out of it was rough.  So, if you can afford it, pay a publisher to do it right.  If you are cheap like me, then do it yourself!

What I Learned From This Experience?

Well, first off it has come to the point where anybody can create a book and do it for free.  My point in this blog article is I just feel sometimes you just have to stop talking and do something.  I needed closure.  I realize there may be a spelling issue here or there.  I also realized there may be some run-on sentences, sentence structure problems or wording issues. There are definitely some minor glitches in the book.  but you know, that’s life when you are self-publishing.  The point is, sometimes you just need to go for it, whatever it is and find out what happens.

Publishing Disintermediation

As far as the overall view here. What I am seeing is the removal of the middle man.  If we can all publish books on what we want to pontificate on, and we are able to get people to actually buy our stuff, we are seriously removing the agent and publisher from the process.  Now, in my case Amazon.com is taking a hefty fee, like 55% of the sale, but who cares, I was able to publish my book!

Dr. Frankenstein The Writer

So, I experimented and made $67.25.  Not sure if I will make a dime more.  At least I am hoping to double that, as long as family and relatives feel obligated to buy my book. I also put 100 names of family, friends and colleagues that I acknowledge in the book (to get them to buy the book)!  This is a silly practice, but maybe it will get me an additional 3 sales.  I would like my publishing experiment to be a money making venture.  However, for now that will have to wait.  I am about 75% complete with my next mini book, which is going to be the first in a series on the tools that tech start-ups to get started, get presentable to investors and generally figure things out.

 

 

Publishing Your Own Book For Free

40 years ago publishing a book was not always about how famous you are.  Today if you are famous, that generally equates to book sales. It used to be about the quality of the writing. I am still an avid reader and I aspired as a kid to be a writer.

In those days the only way you published a book, whether fiction or nonfiction, was sending in your print manuscript to a publisher.  I specifically would buy the Writer’s Guide, which still exists, but alas I never completed my stories, my books or anything that resembled a book.  I did, however, write two screenplays, which I have actually never sent off.  Still insecure and thinking I am not good enough to publish, I really never completed this journey.

A Perchance Meeting

About a month ago I ran into a publisher and asked him about how I would go about publishing a book based on my blogs.  It would cover most of the same subjects, but would be nicer, clearer, and directed at a specific audience.  He told me that typically it would cost me around $2,000 to put everything together to publish my book.  This did not sound good to me.  I am either too cheap, or more importantly, I don’t think I would actually make more than $2,000, so forget about that.  This would require selling 100 books.  Not a chance in hell.

However, he did direct me to a website called CreateSpace.com .  I started by creating an account on CreateSpace.com.  What I have noticed so far is you can spend about $2,000, but you can also go as far as you can with CreateSpace.com without spending a dime.  You just have to do your own work to get it done.

I started the publishing process, I am still waiting to see if there is a place that will require me to enter my credit card.  Has not happened so far.  I could be wrong.  I am trying to publishing without spending any money, and that is what this blog article is about.

Step 1  – Create An Account

I went to CreateSpace.com and created an account for myself. Very simply and easy to do.  No charge required.  CreateSpace.com assigns you a member ID.  You can log off and log back in easily.  Just mentioning because I am looking for any gotchas.

Step 2 – Create Your Book or Project

Second I clicked “Add A Project”.  They ask you if it is a book, a video, dvd, etc.   I said a book.  I entered the name Website Feature Discovery.  That’s my temporary name.  I added a subtitle. They ask a few other questions like if is a series, the author name and edition.  Nothing to complicated so far.  They then generate an ISBN Number for you in order to publish the book.  I realized, wait, I haven’t had to enter my credit card yet.  So as far as I know it is still going to not cost anything.

Step 3 – Trim and Word Template

You choose your book size.  The most common size is 6″ by 9″.  You can change that book size.  You can download a word document that is formatted exactly how your book will appear.  You can use this to create in Word the final book manuscript that is used to print the book.  Finally, there is a book cost calculator you can click to help you figure out how much the book will cost.

Step 4 – Interior

Ok, this was the first page where there was an optional cost of creating something more than a cream page color.  If you accept the common settings on the interior, it is still free.  If you want something special design services, fonts, etc, that starts at $199.  I clicked Skip That!

Step 5 – Cover

They have two free options and one paid option.  For free you can use their cover generator or upload a PDF file to spec with your cover (I am assuming color).  For $399 you can pay for design services.  I tried out their book cover generator and it seems like it works.  Have not yet spent the time finishing up using it, but is seems like it works…

Step 6 – Complete Setup

This is where you review the interior, cover and book options.  Once you have completed the set up, it is time to start building your manuscript.

They give you an estimate of how much it will cost to publish your book.  For instance my book is 130 pages and 6″ by 9″.  It comes down to about $2.50 per book.  They also cover how much royalty you will be making if you sell on Amazon, Kindle, in dollars, euros and pounds where your book will be available.  If I sold my book for $16.95, I would receive about $8 royalty per book.

So the royalty situation is not great, but at least it’s something, considering I have not put up a dime, just my time.  Hey that rhymes.

Lastly, once I publish my book, which I am calling “Thinking Start-ups”, will post that here!

 

 

 

 

 

Jonah Berger’s Contagious Is Just That

Last month I wrote a blog article about how I adopted the e-reader app on my phone pretty late in the game and have actually read a few books, which is a complete conundrum in my current situation, where I find little personal time for much of anything.  So, getting myself back into reading a complete book whether it’s a novel or in my case a business or self-help book has been a complete challenge.  This all started when I forced myself to read ReWork by Jason Fried.  And since then I have read Venture Deals by Brad Feld and 10% Happier by Dan Harris.  But this past week I finally finished up Contagious: Why Things Catch On by Jonah Berger, and quite frankly I have not read a book like this in a few years.  I have recommended Contagious to a dozen people developing a strategy for marketing their new Internet start-up.  The last time I had read a book like this was “Don’t Make Me Think“.  For years I moved and carried Don’t Make Me Think because it had so much practical value information in it you could put to use immediately.  If you have read it, you know why.

Why Is Contagious So Sharable?

Contagious explains very succinctly why people share stuff.  It uses example after example of why people pass on a Tweet or Youtube Video or why they suddenly desire a Mars Bar during the Mars Rover landing.  It puts together an understanding of human motivation that gives marketers a path towards making something big happen with a small ad budget.  It does not say how to do it, but what makes sense and what will work (if you can accomplish the task).

So, like Jonah Berger implies in his book, Contagious is a book of practical value when trying to figure out a way, particularly a guerrilla marketing approach to promoting something.    And some of the information in the book I have already shared probably with about 30 people over the past 30 days.  I guess I am a bit of a cheerleader when something is quite revealing like this book.  For instance, the book really gives a theoretical understanding of online sharing, what many business people know exists, understand the value, but don’t really understand the reasons why things are shared.  And not understanding the reasons and how Social Currency really works, many companies will miss the boat on this concept.  Berger gets to the heart of why a specific campaign works, why something is shared and how to change and improve upon something you want shared.

Propaganda

Years ago in high school we had a short class on propaganda and all the reasons why and how it works.  I think I covered this again in my MBA marketing class.  It is the standard, easy to understand, concepts like Joining The Bandwagon, or creating subliminal messaging.  It’s your typical autocratic, fascist government techniques, quite often applied in marketing.  It’s that Mad Men kind of stuff that we know exists in every ad, and we just take it for granted.  That is the world of advertising that is relatively straight forward, though having a class or two will give you an idea of the basic propaganda techniques so you too can become Jim Jones.  What Berger has explained in his book is that long before there was the Internet, Email, Twitter, Facebook and any other way we can share, buzz, text, update status, and contribute there were underlying principals a few marketers figured out (mostly by accident).  The concepts of sharing are end results marketers want, but to create that viral spark really requires sophistication that I could only guess at.  Some people got lucky over the years and he shows many examples in the book of what works and what did not work.

Sharing Is Actually Old School

So, what I finally realized as I finished reading this book is that the sharing principals Berger has written about are concepts that have been around since the dawn of man.  Humans have always told stories and always shared, but obviously not online at first.  We would share a story about something amazing with our friends.  We could talk in person, call on the phone, even write a physical letter.  This is nothing new, just when you put it in context with online sharing, it becomes more of a science, especially when, in Contagious, they do real research on things like why articles are the most emailed articles on The New York Times.  The results are quite surprising, though completely logical.

The Physiological

I am not going to spoil it and give you the complete Cliff Notes of Contagious, you need to go and read it yourself if you are in online marketing or interested in marketing.  What I found the most interesting aspect of Berger’s studies is that there was a physical or what he calls a physiological change in people who share things.  They are most compelled when they get goose bumps (my description) or feel a physical change based on what they have heard, and are compelled to share something.  It can be awe, laughter, crying or something like this.  This physical piece is critical to finding an answer to why people share.  Let me know if you read this book and if you have any thoughts about it.