20 Jul New #startup book #Names about choosing a venture name
This week, I self published my 3rd book about Startups called “Names”. Names is about how to come up with a name or brand for your startup venture, my theories on why this name or that name works, and specific guidelines on what to do and what not to do. There are 4 key measures of a great name. Those measures are Memorability, Familiarity, Personality and Does It Say What It Is. If you score high on all 4 you have a great name. But a great name simply has one higher measure and that is can people remember it a minute, a day, a month or a year later and recall the name. This trumps all other measures. If they can, you have a winner. To buy Names, you can find it on either Gumroad, CreateSpace.com or Amazon.com as a physical book or eBook.
To buy the book Names as a PDF on Gumroad, click here:
or buy it right here:
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To buy the physical book Names on CreateSpace, click here:
You can also find it on Amazon.com for print and eBook:
Thank you and for all who have supported me in the past. Have a great day and keep on reading.