New #startup book #Names about choosing a venture name

NamesFrontCover2
This week, I self published my 3rd book about Startups called “Names”.  Names is about how to come up with a name or brand for your startup venture, my theories on why this name or that name works, and specific guidelines on what to do and what not to do.  There are 4 key measures of a great name.  Those measures are Memorability, Familiarity, Personality and Does It Say What It Is.  If you score high on all 4 you have a great name.  But a great name simply has one higher measure and that is can people remember it a minute, a day, a month or a year later and recall the name.  This trumps all other measures.  If they can, you have a winner.  To buy Names, you can find it on either Gumroad, CreateSpace.com or Amazon.com as a physical book or eBook.

To buy the book Names as a PDF on Gumroad, click here:

https://gum.co/nameventures

or buy it right here:

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To buy the physical book Names on CreateSpace, click here:

https://www.createspace.com/5145820

You can also find it on Amazon.com for print and eBook:

Buy the book on Amazon.com for Kindle or Print

Thank you and for all who have supported me in the past.  Have a great day and keep on reading.

Dan Gudema

 

Using Periscope For #Startup #Pitch #Event Tonight In #BocaRaton

So we are gearing up to use Periscope tonight in combination with a tech start-up pitch event in Boca Raton at The Greenhouse.  The event will feature both entrepreneurs, about 10 in total or maybe 11 and a panel of investors. We have been doing this monthly for nearly a year in Boca Raton and have had over 70 companies pitch in our events.  We are expecting over 100 attendees at our event tonight.  Here is a link to join us if you are in the vicinity: Click Here To Learn More About Just The Event.

Start-Up Pitch Event Meets Periscope

What makes this event a little different is we are adding the power of Periscope to the event tonight.  So, if you are following me at @dgudema on either Periscope or Twitter you will see a tweet with a link that allows you to view our event.

What really makes this truly interesting is the companies giving their 3 minute pitches will have a chance to let people from all around the world hear about their product or service.  They are both looking for investors and pushing their new products and services.  In fact, I am going to interview a bunch of these start-ups prior to the event starting.  If you watch us on Periscope and want to contact any of these companies please contact us through the DSX Labs website.  Either call our number or use our form.

What you really need to know, and I am learning this myself as I go about doing this is, that your Periscope link for your live video should show up on Twitter when you are live with that address.  What I noticed is that by using my other twitter account at @dsxlabs, that I was not actually having the link show up.

So, from a Video Social Media perspective these things are true:

1. By creating a Periscope Video Stream you will automatically alert your Periscope followers.  These are people who have followed you on Periscope.  If they are following you, the video stream will show up at the top of their Periscope LIST.

2. By creating a Periscope Video Stream you will automatically (if set up correctly) send out a tweet to your twitter followers letting them know you are online.  This will generate a link that can be clicked to view the video stream.  That is why it is important to name your Periscope Stream carefully for users to know and search for what you are streaming!

3. By creating a Periscope Video Stream you will get NEW viewers from a geographic point of view. When people are surfing the Periscope map right now they will see you in the specific town/city you are located in and if they want to check it out, they can.  Some of these people may actually like you and follow you.  If they follow you, the next time you go online they get an alert on their Mobile device that you are streaming. Cool Beans.

So, that’s what is happening with Periscope tonight in Boca Raton tonight!