New #startup book #Names about choosing a venture name

NamesFrontCover2
This week, I self published my 3rd book about Startups called “Names”.  Names is about how to come up with a name or brand for your startup venture, my theories on why this name or that name works, and specific guidelines on what to do and what not to do.  There are 4 key measures of a great name.  Those measures are Memorability, Familiarity, Personality and Does It Say What It Is.  If you score high on all 4 you have a great name.  But a great name simply has one higher measure and that is can people remember it a minute, a day, a month or a year later and recall the name.  This trumps all other measures.  If they can, you have a winner.  To buy Names, you can find it on either Gumroad, CreateSpace.com or Amazon.com as a physical book or eBook.

To buy the book Names as a PDF on Gumroad, click here:

https://gum.co/nameventures

or buy it right here:

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To buy the physical book Names on CreateSpace, click here:

https://www.createspace.com/5145820

You can also find it on Amazon.com for print and eBook:

Buy the book on Amazon.com for Kindle or Print

Thank you and for all who have supported me in the past.  Have a great day and keep on reading.

Dan Gudema

 

StartupPOP Roadmap Book

In 2014 I wrote a book that is on Amazon called “Thinking Like a Start-Up”.  In 2015 I wrote a second short book on “How to give an elevator pitch for Tech Startups”.   I recently finished my third book, which I have not yet published about coming up with names for your startup venture.  As soon as this book is finished, I will let the tech community know about it.

Now I am starting to write a book about the Startup Roadmap.  I refer to a road map as a way to plan out your startup venture.  For startups, especially first timers, this is a critical planning task.  If you are interested in learning more about this book, following StartupPOP in general or want to know when this book is finally available.  Would love to find out from people if I should release chapters along the way on Medium and Pheed, independent publishing platforms.  If you think so, then let me know at dan@startuppop.com.  These chapters will be rough draft copies and will not be the exact final book chapters.

 

http://www.amazon.com/s/ref=dp_byline_sr_ebooks_1?ie=UTF8&text=Dan+Gudema&search-alias=digital-text&field-author=Dan+Gudema&sort=relevancerank

How To Respond To New Ideas?

Recently I had to remind my long-term speed dating partner Vince (Pre-Dating.com), after covering a new concept that my team wants to try, that we are “old” guys and that we really may not know much of anything when it comes to deciding what is a good idea or bad idea.  Let me first preface the word “idea”.  When I refer to an “idea” in the Internet space we are mainly referring to a new business, a new website, a new mobile app, hardware, a new start-up company, or a new conceptual technology thingy that actually does something.  Actually the words he used were “But I know what I like”.  And those words to me don’t mean anything because what we like or think we like may only lead us to a big mistake.  Trust me, what we like will not exactly work for everybody, or even a small group of the mass market.

What WE Like May Not Mean Anything

To work with entrepreneurs with new ideas, you have to leave your ego at the door and be an open book.  So, when a few weeks earlier a young entrepreneur with a new concept wanted to sit with me and discuss his new Web & Mobile App, after hearing his pitch I  sat thinking to myself, “Wow, this is a dumb idea, this marketing plan won’t work, and this logo and business name does not work for me.”  So what did I do?  I sat there and just bit my tongue.  Just because I think it is bad or wrong, does not mean I am correct.  I may be right, but it may not matter.  The question is how to dish out the mentoring and get them to a point that you are helping and not being a jerk.

The Weekly Meetup & Mentoring

At least once a week an entrepreneur or a person I meet at Caffeine Spaces wants to sit with me and discuss their app.  It may be just a concept not yet on paper, or a full blown application especially if it is in the Dating space, Social Networking, Education Space or areas I have been exposed to.  I always take the meeting.  And I have to force myself to sit and listen.  This is not easy, because those who know me, know that I typically cut people off when they are talking and just start saying my own ideas.  I have to cut that out and buckle down to get the gist of what they are trying to get across.  Listening is really mentoring.  Giving some rational tactical advice on Next Steps is the answer.  Everybody is in a certain stage of development.  If they don’t have their one page Exec Summary or a Pitch Deck, that is where they need to go next, especially if they want to raise capital or just bring on partners or customers.

Small Steady Improvements

I also had to remind Vince that an idea is just an idea.  Conceptually any idea can be developed into a lasting entity or business, especially if the concept is tested.  Vince had this one business venture we talked about where he had failed to gain critical mass, and we discussed a little bit of why it failed.  He felt his “vision” had not been accepted by the market.  Basically it was a $400 bootcamp about how to start-up a company.  It was in fact a $20,000 value over 2 days, like getting an MBA shoved in your head.  He had lost a lot of time developing this concept creating the materials and felt people were not willing to pay for the whole shebang.  Well, the issue was simpler.  He did not have to spend 6 months on creating a monolith and start-up people don’t want to spend $400, they have a hard time parting with a $1.  So he should have tested the concept and broken it down into small pieces and gotten a web page up and running and just made small improvements finding his way towards success.  That is how you have to approach this business.

“Investing in the Internet is similar in a way to investing in a farm”

Read this great quote by Technology Pioneer Yossi Vardi.  Essentially you have to look at Internet related ventures like you do farming.  I have to remind all the people I meet with new ideas to think like this and to sell themselves this way.  90% of the results of our Internet ventures will take 3-5 years to show results.  And of that amount, many may fail, but many will start to come to their own if we continue to make those improvements and pivot and correct the mistakes we made at first.  It will always take time.  The start-ups that were overnight successes showed some progress, but event those are on a 3 to 10 year time frame till profitability and success.

South Florida Venture (Improbabilities)

There is a disconnect in South Florida between venture capital and new start-up ideas, that are not experienced in larger cities around the country with a great Start-up community.  And event he angel/venture guys around are not willing to wait.  They need to show results now, and always want results to be on the table.  Real dollars, real traffic and real databases are how we speak and work in South Florida, and that means there will never be a Tumblr, a Twitter or a Google produced out of South Florida.  You need the patience and the capital up front.  We are forced to make immediate decisions on how our businesses are built in order to bootstrap everything, and when you get some financing it is a dribble if you are lucky.  This is hopefully changing.  My answer to a lot of young guys are great idea, maybe you should move to New York or San Francisco.  Would love to change that, and things are changing, but not soon enough.