New #startup book #Names about choosing a venture name

NamesFrontCover2
This week, I self published my 3rd book about Startups called “Names”.  Names is about how to come up with a name or brand for your startup venture, my theories on why this name or that name works, and specific guidelines on what to do and what not to do.  There are 4 key measures of a great name.  Those measures are Memorability, Familiarity, Personality and Does It Say What It Is.  If you score high on all 4 you have a great name.  But a great name simply has one higher measure and that is can people remember it a minute, a day, a month or a year later and recall the name.  This trumps all other measures.  If they can, you have a winner.  To buy Names, you can find it on either Gumroad, CreateSpace.com or Amazon.com as a physical book or eBook.

To buy the book Names as a PDF on Gumroad, click here:

https://gum.co/nameventures

or buy it right here:

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To buy the physical book Names on CreateSpace, click here:

https://www.createspace.com/5145820

You can also find it on Amazon.com for print and eBook:

Buy the book on Amazon.com for Kindle or Print

Thank you and for all who have supported me in the past.  Have a great day and keep on reading.

Dan Gudema

 

Anybody Can Publish A Book Through CreateSpace.com

They have made it very easy to publish a book through Amazon these days.

How do I know?  I have published 3 books in the past year, and I have a new book about to be released about startup names. To get on my book list to get a FREE Ebook to be released soon about coming up with a startup name click here: http://www.startuppop.com/about-us-2/

Amazon at some point purchased CreateSpace.com.  I have used CreateSpace.com to publish 3 books for free over the past year.   Yes for FREE.  I heard today from a friend that somebody paid thousands to publish their book.  You can pay thousands, even in CreateSpace.com.  But you could just as easily do it for nothing.  That is a personal choice.

Most anybody can do it who is the least bit savvy with websites, Microsft Word and graphics. We have used http://CreateSpace.com to self-publish my books. You can go there now and start the process of self-publishing.  Trust me, it is no big deal!

The problem is while it is very easy to publish a book, it’s still work to write one.

Writing is something that you desire to do.  If is a chore, then stop reading this article now and go golfing. It takes time to write obviously and it could be hard for many to write.  Only writing can make you a better writer.  That’s why I tell people to write a little bit each week or day.  This blog is just a small piece of writing I am doing out of a larger body of work I have been working on.

Being able to write well; that alone is a big barrier.  You can overcome this by writing a blog or even leaving me a comment on this article.

Other people who want to write tell me they don’t know exactly what to write about.  That comes with time and patience.  Write a bunch of blog articles and you will see a pattern to your writing. And that is what you will write about.

Most people want to read books that are well written and on a subject they are interested in.  Start off with writing a book YOU would want to read yourself. That is the best book for you to write.

There are easier and easier ways to accomplish writing a book. As one friend of mine pointed out, he no longer hand writes his books, he simply dictates them. So if you are good at talking that is one way to write your book, speaking it right into your SmartPhone, where it gets perfecting translated!

And writing a book just to have it on your shelf to hand to a new client as a financial only deal is not that impressive anymore (most anybody can do that!)  Well, let’s just say, that there is something about writing in general which is all about honesty and transparency.  People are great readers and they know if the writing makes sense and has an impact!  If you are simply writing a bunch of rules in a book to show you are an industry expert and the book is less than 30 pages that you could easily read on some website out there with a Google search, well, maybe that means you need to dig in and rethink your whole reason for writing a book.  Maybe people will see right through that.

I had started out in 2007, blogging away just like in this Linkedin post.  I had written about 100 blog posts between 2007 and 2014.  For my first book, I took the best 20 that revolved around a single subject, Startups, and put them together as a book.  Sounds simple, right. Well, I still had to work hard at editing and making sure the book made sense.

Now, you may be thinking to yourself, “why in god’s name would I want to write a book”.

Well, after a friend recently recommended Authority by Nathan Barry http://www.goodreads.com/book/show/18070394-authority, I am seeing the light on how writing can be the path to many things, the most important of which is making a living.  He points out that you can become an expert in your field even though you did not start out that way.

Just writing about a subject will make you an expert at a subject over time.  Eventually you will become an authority!

It will get you gigs/jobs, you can accomplish a life-long goal, you can get your point across, you can heal some souls, you can heal your soul, you can free the truth, you can confuse and conspire but most of all you can help people.

But one thing in Nathan Barry’s book that really struck me is how he focused on becoming an “Authority”.  When you become an authority on a subject, then you can write and sell your work and make a living as a writer.  I get that.  It makes sense.

Writing to be an authority is very different than writing a novel or screenplay. Those are creative works.  To write a non-fiction book, you may desire to reach out to become an authority or maybe not.  Barry goes even further to suggest honing in on subjects that can make other people a living.  Teaching people how to make money through your book, whether it is tech, financial, marketing, self-help or another method is part of being an Authority on the subject.  Obviously you could write a book about most anything, but helping others help themselves is an excellent place to start.

I am going to do a series of blog articles about self publishing and take you step by step through the process.  So please get on my list so you can read about my next series of articles.

Once again if you have not gotten on my email list at StartupPOP.com, please click this link http://www.startuppop.com/about-us-2/and add yourself to this email list.  I will be giving away one of my Kindle version/Ebooks for FREE in an upcoming email if you get yourself on this list:

http://www.startuppop.com/about-us-2/

Have a great day and start writing your book today.

Dan

Publishing Your Own Book For Free (For Real This Time)

This morning I published my book Thinking Like A Start-Up!  It is available in paperback form for $19.95 before a discount and for the Kindle for $9.95.  The book is about 214 pages and has a lot of thoughts about start-ups.  It is meant for start-ups but also corporate IT and product management professionals.   You can click this link to go buy my book on Amazon.com.  I promote you to do it.  I also promote you to write up a bang up review and give me 5 stars on Amazon.com.  Now if you are my relative or a good friend, this is a given.  If you are just by chance reading my blog because you randomly found it, then please read my book and give it whatever review you want.  I am just happy you have heard about my book.

I think it is a pretty good book.  You can beg to differ.  Does matter much to me.  Most important to me is getting a few sales and getting the book out there!

On October 21, 2014 I wrote a blog article about how to publish your own book for free.  In that article I mentioned a website called Createspace.com, which is a subsidiary of Amazon.com, where you can publish your book. I have heard of a dozen of these sites out there, but if you are going to do it, Amazon.com sounds pretty good to me.   This article will show how I went ahead with publishing my book, despite a bunch of negatives.  And at this point, my Amazon.com book is now available, as of this morning, and I actually saw 5 sales in the royalty report.  I am actually making $67.25!  I am ecstatic.

When They Say Something Is Free, You Know There Is Always A Catch!

What I did notice along the way is you can pay for expertise and services.  I just decided to skip these add-ons.  Createspace.com has a service where they will make a cover for you for, for example.  They have paid services where they will edit your book, carry out design services, publicize and market your book and various other services.  I would believe these services are excellent.  But I was determined to publish my book for free!

The Negatives

I would say the biggest negative is my book is pretty plain and simple.  If you look at comparable books, they have nicer covers.  The other books have cooler graphics.  They probably have much better, nicely edited writing.  I did my own editing and proofing.  So it may be ugly in parts. But the biggest issue I ran into is I did not pay for Kindle conversion services.  So, when I looked over what happened in moving over the documents to the Kindle version is the book is pretty unreadable.  This was mainly because I did not put in the time to do the Kindle conversion properly myself.  I just took the print version in a word .doc form and jammed it into the Amazon Kindle site.   I also realized late in the process that I probably should have printed the book under my corporate name, not my name personally.  So, you will notice when you buy my book, I, Dan Gudema, is the publisher.  This may seem a little unprofessional.

You Pay For Professionalism

Another issue I ran into is I decided late in the game to add these quotes and quips to each chapter. When I showed this to my cartoonist friend, he wanted to create graphics for the book.  A week later, I called him and he confirmed that it would take him at least a month or 2 to create these graphics.  Even he said, well why don’t you just publish you book today and we will add the graphics later on. Sorry about that.  My first version of Thinking Like A Start-Up will not be that nice…. but there is always going to be a nicer edition 2 out.  Finally, another weird issue I found out about at the last minute is Createspace.com will not publish your ebook or Kindle version.  I had to go to http://Kdp.amazon.com and it almost felt I like was starting over with the process, which did not make a lot of sense to me.  I may be adding another article covering exactly step by step what to do with the Kindle version, because it was a bit rough, and what came out of it was rough.  So, if you can afford it, pay a publisher to do it right.  If you are cheap like me, then do it yourself!

What I Learned From This Experience?

Well, first off it has come to the point where anybody can create a book and do it for free.  My point in this blog article is I just feel sometimes you just have to stop talking and do something.  I needed closure.  I realize there may be a spelling issue here or there.  I also realized there may be some run-on sentences, sentence structure problems or wording issues. There are definitely some minor glitches in the book.  but you know, that’s life when you are self-publishing.  The point is, sometimes you just need to go for it, whatever it is and find out what happens.

Publishing Disintermediation

As far as the overall view here. What I am seeing is the removal of the middle man.  If we can all publish books on what we want to pontificate on, and we are able to get people to actually buy our stuff, we are seriously removing the agent and publisher from the process.  Now, in my case Amazon.com is taking a hefty fee, like 55% of the sale, but who cares, I was able to publish my book!

Dr. Frankenstein The Writer

So, I experimented and made $67.25.  Not sure if I will make a dime more.  At least I am hoping to double that, as long as family and relatives feel obligated to buy my book. I also put 100 names of family, friends and colleagues that I acknowledge in the book (to get them to buy the book)!  This is a silly practice, but maybe it will get me an additional 3 sales.  I would like my publishing experiment to be a money making venture.  However, for now that will have to wait.  I am about 75% complete with my next mini book, which is going to be the first in a series on the tools that tech start-ups to get started, get presentable to investors and generally figure things out.