New #startup book #Names about choosing a venture name

NamesFrontCover2
This week, I self published my 3rd book about Startups called “Names”.  Names is about how to come up with a name or brand for your startup venture, my theories on why this name or that name works, and specific guidelines on what to do and what not to do.  There are 4 key measures of a great name.  Those measures are Memorability, Familiarity, Personality and Does It Say What It Is.  If you score high on all 4 you have a great name.  But a great name simply has one higher measure and that is can people remember it a minute, a day, a month or a year later and recall the name.  This trumps all other measures.  If they can, you have a winner.  To buy Names, you can find it on either Gumroad, CreateSpace.com or Amazon.com as a physical book or eBook.

To buy the book Names as a PDF on Gumroad, click here:

https://gum.co/nameventures

or buy it right here:

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To buy the physical book Names on CreateSpace, click here:

https://www.createspace.com/5145820

You can also find it on Amazon.com for print and eBook:

Buy the book on Amazon.com for Kindle or Print

Thank you and for all who have supported me in the past.  Have a great day and keep on reading.

Dan Gudema

 

StartupPOP Roadmap Book

In 2014 I wrote a book that is on Amazon called “Thinking Like a Start-Up”.  In 2015 I wrote a second short book on “How to give an elevator pitch for Tech Startups”.   I recently finished my third book, which I have not yet published about coming up with names for your startup venture.  As soon as this book is finished, I will let the tech community know about it.

Now I am starting to write a book about the Startup Roadmap.  I refer to a road map as a way to plan out your startup venture.  For startups, especially first timers, this is a critical planning task.  If you are interested in learning more about this book, following StartupPOP in general or want to know when this book is finally available.  Would love to find out from people if I should release chapters along the way on Medium and Pheed, independent publishing platforms.  If you think so, then let me know at dan@startuppop.com.  These chapters will be rough draft copies and will not be the exact final book chapters.

 

http://www.amazon.com/s/ref=dp_byline_sr_ebooks_1?ie=UTF8&text=Dan+Gudema&search-alias=digital-text&field-author=Dan+Gudema&sort=relevancerank

Publishing Your Own Book For Free

40 years ago publishing a book was not always about how famous you are.  Today if you are famous, that generally equates to book sales. It used to be about the quality of the writing. I am still an avid reader and I aspired as a kid to be a writer.

In those days the only way you published a book, whether fiction or nonfiction, was sending in your print manuscript to a publisher.  I specifically would buy the Writer’s Guide, which still exists, but alas I never completed my stories, my books or anything that resembled a book.  I did, however, write two screenplays, which I have actually never sent off.  Still insecure and thinking I am not good enough to publish, I really never completed this journey.

A Perchance Meeting

About a month ago I ran into a publisher and asked him about how I would go about publishing a book based on my blogs.  It would cover most of the same subjects, but would be nicer, clearer, and directed at a specific audience.  He told me that typically it would cost me around $2,000 to put everything together to publish my book.  This did not sound good to me.  I am either too cheap, or more importantly, I don’t think I would actually make more than $2,000, so forget about that.  This would require selling 100 books.  Not a chance in hell.

However, he did direct me to a website called CreateSpace.com .  I started by creating an account on CreateSpace.com.  What I have noticed so far is you can spend about $2,000, but you can also go as far as you can with CreateSpace.com without spending a dime.  You just have to do your own work to get it done.

I started the publishing process, I am still waiting to see if there is a place that will require me to enter my credit card.  Has not happened so far.  I could be wrong.  I am trying to publishing without spending any money, and that is what this blog article is about.

Step 1  – Create An Account

I went to CreateSpace.com and created an account for myself. Very simply and easy to do.  No charge required.  CreateSpace.com assigns you a member ID.  You can log off and log back in easily.  Just mentioning because I am looking for any gotchas.

Step 2 – Create Your Book or Project

Second I clicked “Add A Project”.  They ask you if it is a book, a video, dvd, etc.   I said a book.  I entered the name Website Feature Discovery.  That’s my temporary name.  I added a subtitle. They ask a few other questions like if is a series, the author name and edition.  Nothing to complicated so far.  They then generate an ISBN Number for you in order to publish the book.  I realized, wait, I haven’t had to enter my credit card yet.  So as far as I know it is still going to not cost anything.

Step 3 – Trim and Word Template

You choose your book size.  The most common size is 6″ by 9″.  You can change that book size.  You can download a word document that is formatted exactly how your book will appear.  You can use this to create in Word the final book manuscript that is used to print the book.  Finally, there is a book cost calculator you can click to help you figure out how much the book will cost.

Step 4 – Interior

Ok, this was the first page where there was an optional cost of creating something more than a cream page color.  If you accept the common settings on the interior, it is still free.  If you want something special design services, fonts, etc, that starts at $199.  I clicked Skip That!

Step 5 – Cover

They have two free options and one paid option.  For free you can use their cover generator or upload a PDF file to spec with your cover (I am assuming color).  For $399 you can pay for design services.  I tried out their book cover generator and it seems like it works.  Have not yet spent the time finishing up using it, but is seems like it works…

Step 6 – Complete Setup

This is where you review the interior, cover and book options.  Once you have completed the set up, it is time to start building your manuscript.

They give you an estimate of how much it will cost to publish your book.  For instance my book is 130 pages and 6″ by 9″.  It comes down to about $2.50 per book.  They also cover how much royalty you will be making if you sell on Amazon, Kindle, in dollars, euros and pounds where your book will be available.  If I sold my book for $16.95, I would receive about $8 royalty per book.

So the royalty situation is not great, but at least it’s something, considering I have not put up a dime, just my time.  Hey that rhymes.

Lastly, once I publish my book, which I am calling “Thinking Start-ups”, will post that here!