New #startup book #Names about choosing a venture name

NamesFrontCover2
This week, I self published my 3rd book about Startups called “Names”.  Names is about how to come up with a name or brand for your startup venture, my theories on why this name or that name works, and specific guidelines on what to do and what not to do.  There are 4 key measures of a great name.  Those measures are Memorability, Familiarity, Personality and Does It Say What It Is.  If you score high on all 4 you have a great name.  But a great name simply has one higher measure and that is can people remember it a minute, a day, a month or a year later and recall the name.  This trumps all other measures.  If they can, you have a winner.  To buy Names, you can find it on either Gumroad, CreateSpace.com or Amazon.com as a physical book or eBook.

To buy the book Names as a PDF on Gumroad, click here:

https://gum.co/nameventures

or buy it right here:

<script src=”https://gumroad.com/js/gumroad-embed.js”></script>
<div class=”gumroad-product-embed” data-gumroad-product-id=”nameventures”><a href=”https://gumroad.com/l/nameventures”>Loading…</a></div>

To buy the physical book Names on CreateSpace, click here:

https://www.createspace.com/5145820

You can also find it on Amazon.com for print and eBook:

Buy the book on Amazon.com for Kindle or Print

Thank you and for all who have supported me in the past.  Have a great day and keep on reading.

Dan Gudema

 

Need A Web Analytic Consultant, Look No Further

For the past 3 months I have been working full-time as a web analytics consultant, specifically with Coremetrics, Teradata, SQL, Tableau, Excel Pivot Tables, Powerpoint and other tools.  This was for Office Depot in their B2B/BSD Ecommerce group. This means I worked with a team to deliver Ad hoc reports and delivered weekly KPIs in stand-up meetings to the marketing department.  We built out both Excel and Tableau reports and presented on a regular basis.  So, that just means I can get up and explain things!

What is amazing about this experience is I started out working with early web analytic tools like WebTrends, Hitbox and others for a Fortune 500 ecommerce company in 1999.  I have worked with Google Analytics, IBM Coremetrics, Adobe Site Catalyst (Omniture) and other systems over the years, and I have the expertise to both set it up, run reports, generate queries, even do all the advanced SQL from these  systems in a data warehouse if that is what the enterprise requires.

I have also worked as a business analyst, taking the data and coming up with a story about the data.  I am a both a technology SQL person, are able to learn any aspect of online marketing technology and make it work, including email marketing, media market, social media marketing, event marketing, product marketing and product management and can pretty much work any CRM, CMS or third party system like Salesforce or Infusionsoft or SugarCRM.  I can handle Business Intelligence tasks and have quite a bit of experience with multiple database technologies from Mysql, SQL Server to Oracle and Teradata.

So, let’s say you are looking for a full-time web analytic candidate or a consultant for a job in most US cities (or European cities).  I am available to come to your business in your city and work.  My rate or yearly minimum for my work is available if you contact me.  Here is my resume below: Have a great summer!

Dan Gudema
dan@startuppop.com
786-201-5123

EXPERIENCE

Web Analytics Consultant, Office Depot,  Boca Raton, FL – April 2016 to Present (Current)
B2B/BSD web analytics group member delivering full ecommerce website analysis, reports and KPIs from Coremetrics, Google Analytics, Teradata, Tableau and other sources.  Work with team developing advanced SQL statements, Graphics, Google Docs, Excel Pivot Tables, Powerpoint, Jira, Cognos and other systems.  Ad hoc analysis includes analyzing data and delivering findings. Gave presentation to executives for weekly analysis and KPIs.

CTO, Tech Manager, Pre-Dating.com, Ft Lauderdale, 2001-2005, 2010-2016
Managed all technology aspects of the most successful and largest speed dating company in the United States.  Architect, Product Manager. Built PHP code, managed WHM/Cpanel, Cloud for up to 150k unique visitors a month website, sending up to 1 million email monthly to a database of 350k.  Worked with Google Analytics, millions of Mysql Records and management of other programmers.  Integrated solution with Infusionsoft CRM/Email. Worked with Agile, APIs, REST, XML, Cloud, Email, Checkout, Lists, SEO, Schema.org, Mobile HTML, JSON, SSH, FTP.

Startup Consultant, New Business Development,  Boca Raton, FL – 2012 to 2016
C
onsultant to a variety of startups.  Worked with several outsourced Ukrainian and Serbian web and mobile app development companies discovering and closing projects. Ran 14 startup pitch events with 100 attendees per event.  WordPress Expert, Website and Mobile App Product Management Documentation and Analysis, FluidUI, Visio and other apps. Wrote Pitch Decks, Business Plans and Pro Formas. Product Manager for RealConnex (Real Estate Social Network), Seyopa (Passion Social Network), Connect Address (Social Address Retrieval Ecommerce Solution), Shmoozfest (Event Add-On Platform), Quakbox (Social News Site), Krowde/Frandme (Restaurant Social Platform), TenGoldenRules.com (Agency).

Web Manager/Web Marketing , Verio/NTT Corp,  Boca Raton, Fl, 2006 to 2010
Managed staff of 8 across 5 large websites including Verio.com, Websites.com and Whois.net. Increased traffic on Whois.net by over 500% by developing internationalization, search engine optimization and tools strategy, increasing traffic 12k to 60k unique visits a day.  Managed migrations and relationship with marketing. Worked with HiConversion (A/B, Multivariat testing), Checkout Process, Cart, Omniture analytics, Google Analytics, Google search appliance, SugarCRM, Linux Servers, Firewalls, Cold Fusion, WordPress, PHP, MySQL, SQL Server and Oracle.

Web Developer/Ecommerce Analyst, abc distributing.com, N. Miami, Fl, 1999-2005
Working for abc distributing, web sales grew from $0 to $500 million a year.  Held multiple titles: Lead Web Developer, eBusiness Strategist and eMarketing Analyst.  Developer and Project manager of 20,000 product web content management system. Developed in Cold Fusion, Perl, C, SQL Server and Oracle. Established relationships with vendors across all aspects of website including web metrics (Coremetrics, Websidestory/Hitbox), image management (RichFX, Scene7), external and internal search engines (Atomz), file caching (Akamai, Mirror-Image, Fireclick) and other web service third parties.

Director – Technology, Solayre Media, Inc., Fort Lauderdale, Florida, 1997-1998
Grew tech consulting business from $0 to $1.2 million a year in consulting and software sales.  Managed a staff of software developers.  Sold mapping software directly to clients.

Bell Atlantic Mobile, Bedminster, New Jersey (Now Verizon Wireless), 1989-1997
While at Bell Atlantic Mobile, systems subscribers grew from 50k to 10 million.  Worked on 2 Very Large Corporate Mergers.  Manager – Software Applications Managed high-tech help desk across 9 markets. Senior Engineer – Systems administrator and trainer of support systems.  Engineer – Materials Management  – Managed $1 billion yearly purchasing application.   Associate Engineer – Network Administration  – Cellular Traffic Analysis.

EDUCATION

–  MBA in Ecommerce, Florida Atlantic University, Boca Raton, FL, 2006
–  BA, University of Maryland, College Park, MD,  1987