WordPress In The Enterprise – Article 4, Upgrading WordPress!

This article is the 4th of a series of articles about WordPress In The Enterprise. This article is a work in progress, I am going to add to it as I go about this process, since I am tackling an issue that right now has no easy answer in the enterprise, and that is how to upgrade enterprise driven WordPress implementations. Why upgrade? Well, every chicken little on the WordPress blog/web has said if you don’t you may have a security issue. This is the kind of corporate implementation that includes a development server, a QA server and a load balanced production server.

If you want to start at the beginning and read them in a sequence use the following links below:

WordPress For The Enterprise – Article 1 – Setting The Mood
WordPress For The Enterprise – Article 2 – Issues And Plugins
WordPress For The Enterprise – Article 3 – Implementation Problems

Ok, now that you have read up on the first series of articles, let’s get to the heart of the problem with upgrading from an enterprise perspective. First off, the real issue is that WordPress is not an enterprise product, just yet. This does not mean it won’t be in the future, so like a WordPress plugin that does not yet exist, we have an issue that just needs to be solved. The big issue is testing a new WordPress Version on a development server and then somehow easily upgrading the QA and production servers.

Upgrade Method
If you use the WordPress upgrade method right out of the box, you are somehow violating a holy grail of upgrading from development to QA to production. Or are you? The current WordPress recommended method of upgrading is to load the new set of version files like from 2.8 to 2.84 (not overwriting wp-content’s themes & plugins directories, or anything else unique) and just letting the new version, like 2.8.4 do its magic. By magic, I mean it sometimes, but not always makes modifications to MySQL table structures. If that were not an issue, this would kind of be a mute point, because then we would just copy the development site over and be done with it. If you need the most recent version of WordPress, you can get it by clicking here.

Testing Plugins
Let’s take a little diversion here. Obviously one of the most important issue in the enterprise solution that I am trying to figure out, is testing plugins. Apparently you have to update certain plugins with the most recent version of the plugin to make sure it is compatible with an upgrade. This is a bit taxing on plugin makers who have to keep up with major revisions. The task at hand is to test plugins like seo-all-in-one-pack, google analytics, redirection, and others for compatibilities. If a very important plugin can not be upgraded and remains incompatible with the new Version, well, let’s just say you will be going to the backup.

The Backup
An important step in the upgrade process is the backup. I am not talking about the system backup you get from your server folks when the server crashes dead as a doornail, I am talking about backing up MySQL fully before you do the upgrade. Not explicitly required for the non-enterprise version, but for enterprise it is a must. Simply back it up to a .sql file and keep it handy, even in the development site before an upgrade. Good practice and that is what enterprise WordPress is all about.

The Upgrade Process
Once you have gone through the standard copy of the files over the development, you need to surf wp-admin area of WordPress. Immediately it will come up and there is a button that says UPGRADE to version x.x.x. You click it and hopefully it all goes well. Simple enough and that dev version is upgraded.

The QA Process
Tedious as it is, you need to go through and not just test out the content, permalinks and categories, but you need to take a look carefully at the plugins from both a site perspective on the outside and in the admin and tools areas as well to make sure they are functional on the inside. Once this is complete and tested, it is time to push it.

Pushing It
By pushing it, I mean pushing files up to the QA server, along with a mysql copy. This may be more of an SA task, but up till now it has been in the hands of the person managing the WordPress version. If you had left it purely up to SAs, it probably would not have happened right. All that has to happen at this point in the process is complete duplication of 2 things: files and Mysql DB. The duplication on the QA and production server will complete the process…hopefully.

Until somebody writes the ultimate publishing plugin for WordPress Enterprise, this will be a bit of black hole. Trust me somebody out there is going to fill this void. We have been hard at work on our own internal WordPress publishing plugin, but I am sure there will be open source versions sometime soon on the web.


Next Article WordPress In The Enterprise – Article 5 – Post Mortem

SEO in Overdrive :)

Like may things in the web everybody is looking for the edge. You can go and read the JimBoykin.com site and get some interactive agency to do an audit, but often it is the same SEO stuff over and over.

A couple of years ago, at the beginning of SEO, Search Engine Optimization, around 2001, I was tasked with getting this startup speed dating site as high up in the search engines as possible, because as you can imagine, it is always less expensive to be found naturally, than to be found through PPC, Pay Per Click. Lots of stuff out there and lots of the same stuff where ever you look, so much so, for interactive firms these have become a standard.

Surprisingly, like 90% of sites have yet to meet these standards. These are pretty much the same as when we started SEO around the early 2000’s, plus all the new media stuff like blogging, plus now webmaster tools from Google, Yahoo and Bing like sitemaps.xml files.

There there are some additional small details that you would not think of to round this off. This is what I call SEO in Overdrive. Recently I gave a short talk on what are critical technical issues in getting a site nicely found on Google. So here is my SEO in Overdrive list below. I will probably miss a few things here and there.

1. Choose either www or no www URL.
Choose either www.strategicpoints.com or strategicpoints.com. Having both URLs working on your site will cause Google to count your rankings for pagerank separately. Together, as one domain, this will increase your site pagerank, because these two URL’s pagerank power is diluted. How to do this? If you have a linux server, the .htaccess file can be used. I am pointing to a good refernce to figure this out. If you are using WordPress, then do it for you automagically, and will switch you over to either one or the other based on the choice. If you are using windows…well I am sure there is an answer out there.

2. Localize or specialize each page of a site.
The old days of one title for all 100 pages of a site are like 1999. The top areas are title and Meta Description. As I have found out recently, if you mess up your title, the listing on Google will reflect this. So make sure the title is accurate and contains the key words you want to be found by, first… The Meta Description (if you don’t have top content) will be used by Google to show the descriptive text underneath the title on a Google result page. Take for instance a situation recently where we migrated a site, and the Meta Description was removed from a page. Without the little description beneath the title on the Google Results page, the link looked like an ad, especially since it was showing up first in the rankings. We learn from our dumb mistakes. We put the Meta Description back, and wholla, the link reappeared and so did our traffic.

3. Healthly, always changing content…
The search engines love content, no matter where it exists on your site. This is why having a forum, blog or other interactive parts of your site are so critical. This content is always changing, and this is always freshly indexed on the search engines. The introduction of the blog, and WordPress, which I favor, has really given us an ability to SEO in Overdrive, because it pings out to the rpc servers that update the search engines within 24 hours. This means not waiting for crawlers to come out to your site, but telling the search engines when and where to look for new content.

4. Text Links…
Who knew they would be so important. For sites that do not provide text links on the home page, they are missing out on the ability for both crawlers to go deeper, and the ability to make these links important part of search criteria for your site. Ever notice a group of links below your search results on Google… They determine these for you initially. These are considered the top internal links from your homepage on your site. The calculate it for you if you don’t do it yourself as sitelinks, through Google Webmaster Tools. You can remove these, but you can’t add these I believe… Only having images links is a downer…, and can be a negative impact on your sites. Top sites that want to continue with image links often put <div> based text that is not visible behind the image, that state the link in real text as a way to solve this issue. Either way, always take your links seriously.

5. Images, Site Elements and alt tags.
One of the tricks we used years ago to get to the top of the search engines without violating any code of ethics with Google was a technique I call snow balling. We decided on our top search content words, which were “speed dating”. Then we renamed the /images/ directory to /speed-dating-images/. Then we proceeded to add alt tags to each image, that said the image name with “speed dating” after the name, like “party photo – speed dating”. Then we went on to include alt tags in the links with the name of the link “event xyz – speed dating”.

6. Directories and Virtual Directories.
A newer technique is to create directories or virtual directories with tons of additional terms. No need to create these real directories anymore, unless you are on a windows server. I only know the Linux apache version of .htaccess and this can be used to create virtual directories for SEO. In our case it would have been /speed-dating/, /speed-dating-parties/, /speed-daters/, etc., etc. These so called directory and sub directory structures are really the cutting edge of the web today in terms of getting found on the search engines. No need to work hard and create these directories and subdirectores anymore or even a super .htaccess file. This is why I am lovin WordPress. If you have WordPress, all this is done for you and no need to work about it. WordPress not only can create these for you with real directories, but the redirection program I mention in my enterprise wordpress discussions on earlier blog entries gets into how it works, and why to use it.

That’s it for now. I am going to add some more to this list soon, and as you know there are a hundred other blogs out there with a lot of the same information. Good luck putting your SEO in overdrive. Contact me if you have any questions about the stuff I mention today at dgudema AT StrategicPoints DOT com.

Fixing Broken Links After Migrating To WordPress

This article is related to the first three posts about Implementing WordPress in the Enterprise Environment. One of the lonely tasks following the migration of our website from HTML and Cold Fusion based files to PHP and WordPress was to fix several thousand incoming links from Google and other search engines. Without these Redirection fixes, the migration would have basically crushed our traffic.

To solve this problem, there are several places to look, including Google and doing a site:YOURWEBSITENAME.com search and clicking on every link to using Google Analytics. The Google Analytics method is the best, since it automatically tells you what needs to be fixed. This does not mean you should ignore the google search engine and looking at what are big incoming links in advance. Remember once you find a broken link, and you are using the WordPress Redirection Plugin, I highly recommended in a previous blog entry (click here to learn more info), you need to enter the entry into Redirection and fix it. If you are just learning that this did not require an .htaccess entry in Linux or htapi entry in windows, you are learning about a whole new world of improvement…

So back to Google Analytics. First of all you need to have a 404 page, which is where all the pages end up when they find no entry in WordPress, including the redirection plugin. This typically will be a 404.php page in the theme directory you are using. If you are sending people to your site map page, that is fine as well.

There are several ways to get this info in google analytics. I recommend using page title. For instance, on our site, the page title of our 404 page is called “Page Not Found”. Go into Google Analytics and click on “Content” and then on “Content by Title”. If you have just migrated, and the first day has passed, just set the date to the current day, to remove anything that is older than today, and find the “Page Not Found” (or other) title. If you click on this title name itself, another screen will open and reveal all the URLs that arrive at that page. This is your list of incoming broken links, sorted by the most important links at the top of the list.

Now is the detailed nitty gritty work. You need to re-enter each of these links into a url to test them and make sure they are broken. Once you are have found one that is being clicked on from a website out yonger, take it, copy it into the redirection plugin. You do this by Adding a new Redirection, then copying the link into the Source URL. Remember to not use your full path, just the /filedirectoryetc/ path, and then go over to another browser and find the end URL you want to send the visitor to and then copy and paste this path into Target URL and click Add Redirection. The default is a Permanent 301 redirect.

There are a lot of other options in the redirection program like using Regular Expressions. These work fine as well, but make sure you read the instructions carefully, since some redirections are impacted by other redirections…sequentially.

Let me know if you have any comments are questions about this process, because almost all sites come to point of migration, and this blog entry is really about the aftermath of a big migration. Our last WordPress migration did go through, but it had lots of small items that we had to fix along the way. I am going to add another blog entry covering these additional problems we ran into, creating a load balanced WordPress Enterprise solution!

WordPress For The Enterprise – Article 3

Dealing With Potential Problems During Implementation

After the first two articles about WordPress for the enterprise, Article 1 and Article 2, I am writing this third articles about some of the nuances of the process of converting an old home grown CMS based site to WordPress for the Enterprise. There are and always will be some hiccups along the way. So let’s get into what happened.

WordPress on Load Balanced Servers

Our company deployed WordPress on load balanced servers, so how did we do it. It was supposed to be pretty easy to do, and if your site is configured properly, basically all you do is:

1. MySQL On A Separate Server
Make sure the WordPress MySQL database is located preferably on a separate server, not localhost, or if you are not that sophisticated on one of the two boxes.

2. Firewall Rules
Make sure that there are no firewall rules in place that would hinder the servers accessing MySQL remotely. We had to have firewall rules allowing communications placed between the production servers and the database server.

3. Location of MySQL Server
Also, we made sure the MySQL server is located within the same data center. If your database server is in Houston and your application (WordPress) servers are in Boston, it will be as slow as molasses…

4. Pre-Loading MySQL
Instead of loading MySQL from the initialization process that WordPress automatically uses, we sync’d the QA MySQL with the production DB. This allows us to have an instant production server, and just be able to make an adjustment to the WordPress config files.

5. Third Level Domain Names
Hopefully you will have an SA to help you if you are using load balancing. Very specifically we set up a unique domain (third level TLD) for each production server. For instance if you are Danspetloversparadise.com, you would set up server1.danspetloversparadise.com and server2.danspetloversparadise.com, and test both servers individually. I will get to that in a moment. In addition, in our case, we had an existing production server, with the name of the final site on the production server. Sounds confusing, and if you have questions, just login to this site and ask them. So in this case, you would want to create a new.danspetloverspardise.com, in order to test out the site before going into production. Sounds like a lot of extra third level domain names and work, but that is what it takes to do it right in the enterprise environment.

6. Webserver (Apache) Configuration
So on both servers, you would need to configure one of the third level domains and new.danspetloversparadise.com. Turns out we had some major issues with our apache configuration, and we had to use the SAs to take a look at the Linux based apache config, httpd.conf. Now, I am assuming you are Unix based or Linux based, but this could be an issue for Windows users as well.

7. Server Testing and wp-config.php
Once the sites all showed up, we are ready to go through a series of tests using wp-config.php. Set both wp-config.php files on both server1 and server2 to point to the proper DB, Host, user and password. The conundrum of WordPress in the Load Balancer, is you have to set the database to one site name at a time to do the testing. So here is the sequence:

8. First Test server 1
This would be server1.danspetloversparadise.com as an example. This requires adjusting 2 options in the Database manually under wp_options, site_url and home options. I use phpmyadmin for this. If you have it and know it, use it. The reason I recommend switching this directly in MySQL is it is possible when you go to save the WordPress options in the WordPress settings area, it will reset and push you to the wrong site… So change the site_url and home options to server1.danspetloversparadise.com and then go to server1.danspetloversparadise.com and see if the site shows up. To finish off this test, login to wordpress, and using the Velvet Blues URL manager I recommend in Article 2, swap the QA url for server1.danspetloversparadise.com… And see if it works and you can get around the server1 site without a problem. If it works, time to test server 2.

9. Second Test server 2
Swap the site_url and home options in MySQL wp_options to server2.danspetloversparadise.com, then go and and using Velvet Blues URL manager swap server2.danspetloversparadise.com with server1.danspetloversparadise.com. Then test the site as server2.danspetloversparadise.com. If it works good, it is time to test the new.danspetloversparadise.com.

10. Load Balancer Test
Swap the site_url and home options in MySQL wp_options to new.danspetloversparadise.com, and then go and using Velvet Blues URL manager swap server2.danspetloversparadise.com with new.danspetloversparadise.com. Test the site as new.danspetloversparadise.com. You should now be ready to swap the site over.

11. Using Redirection, the program I mention in Article 2, to test out all the old links on Google, Bing and Yahoo before doing the swap. This will take a while and it is critical in not losing old urls that will get zapped in a site migration, if you have a previous none WordPress site.

Next article will cover post migration for WordPress Enterprise users.

WordPress For The Enterprise – Article 2

WordPress Enterprise Issue And Plugins

Now that you have read my first article,WordPress For The Enterprise – Article 1, which is really more about reasons why to do a WordPress enterprise implementation, let’s get into what is missing; how we are dealing with it; the absolutely necessary plugins that are out there and the big issues. Here is the big issue and the Plugins I recommend (I am sure there are more out there, and I promise to update this blog with them):

DEV vs. QA vs. PROD
The first and foremost problem with not having an enterprise based solution in WordPress is resolving the enterprise issue of building in a dev environment, testing and QA’ing content in a QA environment, and finally publishing into a secure environment. A lot of gaps here and probably good enough reasons for many IT execs to back off and go for Interwoven, a customized CMS or some other relic of the past. But like I have been saying in Article 1, you have to take the good with the bad, and go with this train, because it is moving so fast, solving so many SEO and other issues along the way, that what the heck, let’s go for it. For now, the answer is still not simple. Across a dozen WordPress implementations, we are currently syncing the Databases. Now that may be a silly answer… albeit let’s get to the real answer. And like all web developers, if there is a problem, there is a solution. That is why have been developing an in-house Enterprise Publishing solution. It is still under development, and it will fit right into the WordPress admin system. When a writer is ready to sync a page from QA to Prod, and it has been approved, there will be a checkbox next to each page, and when they are ready to go, walla, the system will push the content from mysql DB QA to mysql DB PROD… Once we are done with this solution, there probably will be 10 or so plugins just like it on the market. This is coming. Maybe you will be using ours one day.

Anyway, that was the tough news to hear… Now here are the plugins that we can not live without:

This plugin is like the old .htaccess in the linux environment that sets the redirects of incoming links, without having to create directories or redirection files. Found this one a while back and it has really improved our migration from non-WordPress sites to WordPress. If you are not familiar with this one. I would take a look. You may not be ssh’ing to the box after you find this to fix your URLs.

Velvet Blues Update URLS
Sounds kind of funky and kind of important. This small utility plugin simply allows you to flip all URLs in the site, including all content pages, from one URL to another. Now, why would you need this. It’s simple. You want to create a temporary site on the production box before you go live. Let’s say your site is called StrategicPoints.com. So before I go live I want to see it as as WordPress site and not mess up the current site. So I create a new.StrategicPoints.com. Let’s say the Mysql DB is coming from the QA site, qa.strategicpoints.com. So you go into Velvet Blues and flip qa.strategicpoints.com to new.strategicpoints.com. (Just a comment that if you do this, you still need to get into the MYSQL db to swap the DB options first before you run this. I recommend PHPMYADMIN for the faint of heart out there, who were not an SA like me in the old Bell days). I will get more into the production migration process in my next article, so we will get back to this process later on.

This is a very simple plugin which allows you to drop PHP code into the content area on any page. Sounds like a silly thing, but this could be important in making your widgets and making dynamic things happen in your code.

A plugin that allows you to show your bread crumbs as you surf around a WordPress website.

PagesPlus and My Page Order
Plugins that allows you to manage a large amount of pages better. I have not yet used these yet, so I won’t comment, but if you are dealing with over 100 pages of content, this could be important.

This allows you to better manage the side bar content

A variety of SEO related tools, and seems to be the best one for the enterprise. There are many of these WordPress SEO tools out there, but this one appears to cover most of the needs of SEO.

This is one of several Google Analytics installer plugins. This one seems to work. I have tried a few, and this one is ready to go. If you are new to Google Analytics, well you should know the drill by now. Put Google Analytics on the site and you will know the anlaytics

Great tool for generating a sitemap.xml file for Google Webmaster Tools. If you have not logged into this part of Google yet, you really need to, because it is the best way of letting Google know what pages you offer. Great for SEO.

Sitemap Generator
Not to be confused with the sitemap.xml file, the Site Map generator creates a real site map that real users can use. Sounds Great!

WP Security Scan
This is a great security, WordPress, hardening tool. Use it to run a site audit and see what needs to be improved. Keep up with new versions, through the new downloader, and you will keep from getting hacked, always an issue using this open source stuff, and an enterprise concern

Just getting into the localization, then try the best of WordPress breed out there. This is qTranslate. I have used it once so far and it did the job. I will mention however, that it is powerful and does require set up. There are these .mo files that need to go on your site in order to assist with the translation character set. So this one may require talking to a tech guy. For latin languages, it goes right to work. Anyway, we are about to try it out again for a new site and we will see if it is up to the Enterprise task.

That’s about it for now. Hopefully we can come to some conclusion on a set of enterprise plugins. The big one, the “Publishing Plugin” is getting close at our company. Somebody will create a real nice one out there and hopefully solve this issue. There are a variety of problems and issues associated with this production plugin, but I think they will be worked out, to the point that we just point and click and it does the job.

Next, Article 3, the WordPress enterprise migration process.

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