Web Logs Becomes Web Analytics
Accuracy vs. Knowing What Was Going On!
What drove this large ecommerce company I worked for to move to cloud based web analytics is that the logfiles got to big to analyze. I found this out the hard way when I was trying to merge together the log files of several large web servers. There was like 4 gigabytes of data per server. Maybe today that sounds like not so much. Actually it is a lot still when it comes to trying to merge millions of lines in files. We needed at least 5 front-line servers at abc distributing, because at the time you needed a bunch of servers with an F4 in front to handle their traffic. Unless I merged all those files and ran one report, there was no way of knowing the sites real traffic. I needed an answer quick.
Hitbox To The Rescue
So at that time, the leading lower end cloud based analysis solution was called Hitbox, by Websidestory (always thought that was a nice play on words). Hitbox would eventually be acquired and merge into Omniture Site Catalyst, which I also have expertise in. Just happens I was around so early on in the web analytics field that I was helping the Hitbox team figure out what to actually look at. Years later, as I look around for web analytics consulting work, I still see that web analytics has been relegated quite often to a not so important task done by a not so important employee. Alas, that is where using a seasoned web analytics consultant like myself can make a big difference.
Seasoned Web Analytics Expert
So, if you are looking for a web analytics expert, do not hesitate to contact me to find out what I can do for your business. It really does not matter if it is Omniture SiteCatalyst, Coremetrics, Google Analytics or one of a dozen others out there. I have the experience to help you. Getting the right consultant can make all the difference. Please fill out the form below to contact me. Thanks, Dan Gudema.[contact-form-7 404 "Not Found"]
Click here to go to Web Analytics History – Part 2 – SEO becomes a thing