13 Jun Our Infusionsoft Journey
A few years ago, I had to be convinced to switch our email provider to Infusionsoft. It was a pricey service compared with other services on the market. Being a software guy, I always think about just doing it myself. But we were having big issues with email at the time, and I was tired of being in the email business. Our site was sending thousands of emails a day, much of it manually sent, and we were looking to automate those processes so that we could easily send out segmented or city based email to 50 to 100 different markets. This was no easy task, and Infusionsoft was not exactly going to solve much for me other than the white listing issue. The biggest issue was getting the right data with the right message to the right market. While Infusionsoft does send well and now has Infusionsoft CRM and other great tools like Infusionsoft Ecommerce, it still would mean that we had to build 75 separate pieces of content and send it to 75 separate lists.
Why Such Personalized Email?
Well, our business is events. We send event notification emails to many many markets and each market has different events. This kind of information can only be generated through a content management system, and that’s why we created Take It National, a Localization Content Management System. And then within some of those cities we needed to send to specific groups occasionally that were Catholic, Jewish, African American and other segments. The end result is we need to be very specialized in what we send.
How We Made Infusionsoft Work?
So, if you think about it, the email CRM providers only provide the sending mechanism. Yes, there may be a place for content like contact information or product information within Infusionsoft, but most companies need to copy and paste their core business content into these Saas packages like Infusionsoft. That means that there are a lot of copy and paste writers out there prepping data for Infusionsoft. In the case of “one city” or “one time” events, which often use Constant Contact or Eventbrite this is a relatively easy thing to manage. You throw many users into the mix and combine that with both multi-city, multi-segment information and you will need more than just Infusionsoft to get your emails out the door. So, how did we make it work. We used the Infusionsoft API and wrote a connector between Infusionsoft and Take It National. Now the two systems talk the same language. Our local coordinators in up to 100 cities log in to Take It National and create all the content, and the content gets sent out automatically through Infusionsoft.
So Why Is Infusionsoft Just Better
If you talk with Infusionsoft, they will give you all kinds of reasons why they are really better, like the way their Sequences work, Opportunities, and things that do what they are supposed to do, when people click. Their sequences are killer. The way the system works is really amazing. Infusionsoft added Infusionsoft CRM and Infusionsoft Ecommerce, and all of that is terrific. The bottom line is our emails go through to our customers better than any provider we worked with on the market. That is why we ended up using Infusionsoft and while it did cost more, in the end it cost us less as we grew and grew. Our business now uses Infusionsoft and we are back as the top provider of Speed Dating in the US.
You will probably notice that this blog article is really pushing Infusionsoft, and that’s because I am not just a user of their service, I am a partner and affiliate and if you use one of the links in this blog to purchase an Infusionsoft license I will get credit. If you are thinking about signing up and want to find a person who has been through all the things necessary to connect content to Infusionsoft, you should come and knock on my door and fill out the contact info form on this website. To learn more about Infusionsoft, just follow any of the links on this page and let me know if works out for you.