#Periscope For Business Is It Real?

I have been an avid following of Periscope.  I think that it is rocking great compared with Facebook for business.  I understand brands using Facebook and other social media to improve their brands.  However, Periscope and to some extent Meerkat are seemingly for the first time a way to market services and products, live!

So I think that Periscope is real for business, and there are a dozen ways it can be used, such as:

  1. Sending out a scheduled Periscope session with existing users to demo a product or service.
  2. Getting random visitors to find you on Periscope and listen in and follow if you are compelling.
  3. Getting better indexing or links on Google for your business.
  4. Getting additional twitter generated links on Google.
  5. Just being able to find a live community of people that you don’t have to pay for.

Please check out StartupPOP.com and our new StartupPOP.com Blast service we have not go live with it yet.  Please come to StartupPOP.com and get on our email list!  Have a great day.

#Periscope & #Meerkat Take #Video To The Next Social Level

Social Media Goes Video

It has been a few months since Periscope and Meerkat became a bit of a sensation.  If you don’t know about these services already, know you do!  You simply download these apps from iTunes or Android Play store to either your iPhone/iPad or Android device.  You can either watch video streams on your phone from anywhere in the world or BROADCAST YOUR OWN STREAM. That is the part I find the most interesting.  You can promote anything you want, talk about anything or video tape anybody.  Not that this is something new, but having the ability to walk around and be freed from the tether or a PC or MacBook.  That is what makes this different. What both products are doing is making it so easy that you can simply watch a video of somebody in Iceland, Japan, Doha or Hawaii right now.

Who Is Policing This Thing

You would think that this means that there would be a ton of garbage or porn on these channels.  Of course, there are some time wasting things people video.  Yes, tons of junk, but a few interesting videos here and there. For instance, I have watched orchestras playing in outdoor theaters on Greek isles, to red carpet walks, to street chases in Dallas, Red Carpet walks, Santa Monica beach scenes, and anything you can think of. There is the potential for something very very bad.  I guess that happens on all forms of social media.  Video is going to be the worst offender.

However, it seems that there is a some self policing going on.   You can easily identify junk and it is your choice to leave or identify there is a problem on Periscope.  You hit a button and it stops there video.  I played around first with Periscope and for the last 2 weeks I have shown it to many of my techno-neophytes and they are pretty much amazed.  They should not be completely amazed at the fact that we are watching video.  We have had webcams for over 15 years.  I remember when the first serious cams were placed in the Serengeti so we could stay up at night and watch a few lions walk by.  I also remember the first webcams on Lincoln Road in Miami that you could not just watch, but move the camera around remotely.  What amazes them is the inside your brain way of seeing things that others are seeing in the world.

Group Video Discussions Are Next

What Periscope and Meerkat are introducing is much more private and voyeuristic than the old web cams.  These streaming videos have a life of their own, a social life. That’s because they turn into group discussions, exercises in personal learning, watching people and living through their own eyes.  The fact that the computer has been disconnected and you can stream using your phone has freed up the cam to go where it needs to go.

What’s The Difference Between Periscope and Meerkat?

Obviously Periscope has been acquired by Twitter so it has a more twitter-like integration. This means my twitter followers can easily see when I am broadcasting, it sends out a tweet automatically, so they jump on and watch.  They get an alert if they have twitter on.  I noticed a few of my friends and relatives out there watching and listening to me.  It seems this has given Periscope a major upper hand over Meerkat for now.  I read that Periscope was growing very fast.

Periscope has an easy to use map system that is so simplistic, you can quickly go over to Turkey or Brazil and find a local streaming video.  Just happens those two countries seem to love the whole Periscope thing.  Problem is they don’t all know english in their country so they spend half the time asking people to speak English! You can find a person playing samba at a night club, or people running through the streets.  In Mexico it seems that guys like to just drive around and stream.  What you want to avoid are 15 year chubby girls in their easy chair giving you a rundown of their day and their thoughts.  That seems to be happening more often that not.  So, not too interesting.  Today on Meerkat I listened to a diatribe by Gary Vaynerchuk, who I follow on Twitter.  That was interesting.  He allowed his daily management meeting to be recorded on Meerkat.  Pretty cool.  I recently streamed a Periscope Venture Capital event at Venture Hive in Miami, and the followers (mostly kids) called out that the event was extremely boring.  For them it is.

Now what I have noticed on Meerkat is that it dies periodically on my iPad Mini.  Maybe it’s me.  The technology is new, so you just don’t know what to expect. What is important is it is a trend and something bigger is coming soon.  Both companies are adding features as quickly as they can.

Broadcasting Yourself

If you have it in you to be the broadcaster go for it.  If you think you have something to say, go on Periscope and pontificate.  It’s ok.  Nobody cares.  Or maybe somebody does.  What you will notice if you use Periscope is you will have a few followers you know.  It was surprising at first, but they will jump on and say hi. There are a few people using it to promote their product, service or business, especially for people who are professional speakers.

Streaming My Company’s Events!

What I am trying to figure out is how I take advantage of this technology by streaming our speed dating events from Pre-Dating.com.  For instance, I am planning on streaming our first Pre-Dating.com speed dating event on Periscope tonight at 7pm (EST).  I have to make sure the attendees are ok with this.  If they are not, I won’t do it.  We are just trying to find a way to take advantage of the technology and use it in cool new ways.

What I am looking for now is how to stream our videos back to our website, so people can watch the event.  I am going to figure this out, and will blog/tweet about this when I have it down to a science.  Till then, try out Periscope.  Works great on an iPad Mini (though I am only on the wifi version).  Periscope is easier to understand an move around in. Meerkat, it seems like you need to really study what is going on.

Good luck and check out our Speed Dating event being streamed tonight in Delray Beach, Florida on Periscope .

Keeping Your #Personal #SocialMedia Presence Separated

This blog entry is about your social media presence and how I believe you should deal with each part of your personal social media presence.  I am not exactly an expert at Social Media, but I would say that I pretty understand 95% of it.  So, in essence I know a little bit.

What Is Your Social Media Presence?

Your social media presence is simply the media outlets that you push your content through, like your Facebook page, your Twitter handle, your Linkedin Link, Your Instagram name, your Blog with tags and categories, and any other place where you publicize yourself and your content online.  I would go further and describe any social media site you have a presence on.  For instance I am running events on both Meetup and Eventbrite, so I would give them some thought to being part of your social media presence.  I am now big on Periscope and Meerkat, the new streaming social media peer to peer apps, that are part of your new social media.  There are also a bunch of new sites like Behance and Thumbtack.  They are for finding work, but they have your profile there, so they are contenders for social media.  There are others like Snapchat, Ello, Path and so on, and so on.

What Do I Mean By Separated?

Now that I have identified the media outlets that can be referred to as social media, you should make a decision about who you are online.  Who do you want to be?  And to whom do you want to be that person?  I personally think that Facebook has nothing to do with business or personal networking.  That’s just an opinion.  Therefore, if you meet me at a business networking event and then ask to Friend me on Facebook, I am basically going to ignore the request.  If you ask me to link to you on Linkedin, that makes sense to me.  If you are my cousin from Holland (shout out to Nico) and you want to share some photos of the family then friend me on Facebook, not on Linkedin. Twitter is similar.  I think its all business, but you have to decided what it is for you.  If you think that all social media is open to you for your personal life, I think that this a big mistake.

What Is Your Personal Persona?

I believe Facebook is more of a personal network thing.  I think that you don’t want people eventually to be able to find a photo of you drunk in college on your Facebook page.  That will have a long term impact on your being hired for work.  I think that people need to understand what each of these social media outlets are good for and how they are going to use them.  I am also seeing Instagram and Snapchat as being purely personal relationship based and not for business relationships.  You need to make sure you control your personal social media and decide once again who you are online.

What Is Your Business Persona?

I personally think that Linkedin is purely a business relationship social media.  It has been used for some personal use, but once again leave that to Facebook or Instagram.  I am not even a big user of Facebook , but I am advocating to use it solely for personal use. Twitter I use for business purposes.  I have seen it used for personal uses, and that is ok, maybe.  It depends.  If you ever wanted to change who you are, what you believe and keep a business profile, you need to make an early decision about what you tweet about.  If you want to keep a personal Twitter account separate from a business account, then set up a second twitter account. I have about 5 I use.

What Is Your Political Persona?

Finally there is the point of view social media from a political point of view.  This is one that I always felt would trip me up, so I have never tweeted my political opinion or written a blog entry on my business blog about politics.  Nor have I entered a political opinion on Linkedin.  I think that you could do this, but you have deal with the repercussions.  For instance, half the people you work with will never agree with your point of view.  If they can read your tweets about who you hate running for president, then you are really giving away your political point of view. I don’t even think using Facebook for this is a good thing.  Trust me, half of your family has another point of view.  Why piss them off as well?  So, how to deal with this is to create another personality on twitter and in my case political blogging.  I have a pseudo name I have been politically blogging under for 12 years.  I don’t do it often, but when I have an opinion I use my alias, not my name.  I don’t like it interfering the other parts of my social media world.  It is not necessary.

Lessons Learned

Don’t mix your personal, business and political personas!  Keep them separate and up to standards that make sense.  Mixing these social medias at will between personal and business are quite dangerous.  Next time you don’t get that job offer, it could be because of your highly voiced opinion.  There is tons of space for opinions on-line.  In order to have good relations with everybody in your life, you need to make sure you keep these worlds segmented and separated so you are not seen as the enemy.  In fact, if you do a great job of this, your friends or associates with differing opinions will come to respect you.  Keep it out of the office. At DSX Labs, our tech incubator over the past year we have a saying, when the republicans come in the door we are republicans and when the democrats come in the door we are democrats!