Brand Comfort ZoneBrandingDavid TyremanDon't Make Me Think!User Interfaces Web Branding vs. “Don’t Make Me Think” About 10 years ago I picked up a copy of Don’t Make Me Think by Steve Krug. It is by far the simplest bible-like book of user interface design. The principle of this short read is simply creating web page... dgudemaDec 17, 2011