In my first article on how to write a strategic online marketing plan, I discussed some basics of the areas of online marketing you may want to consider. See the list below. What I am saying is that you should not apply online marketing to every business in a cookie cutter fashion, and the other [...]
Archive > September 2011
Social Engagement by Google Analytics
Noticed today, and it has been a few months since they have planned, a new social engagement tracking feature in Google Analytics. This is interesting, because there has not been a new feature in Google Analytics in quite a while. There is a good overview at Search Engine Land here if you want to see [...]
How To Write A Strategic Online Marketing Plan – Part 1
I was working with a client recently who had brought me in to discuss several aspects of their online marketing program. The big issues when I arrived to chat with their team was what are you doing currently and what is your plan of attack? This company had not actually formally created a plan, and [...]
